Throughline Strategy Inc.

Throughline Strategy Inc. is a Canadian-based applied insights and innovation strategy consulting firm focused on improving health experiences and outcomes. With a deep understanding of the healthcare industry, they prioritize investments in innovation, strategy, and research that directly impact health outcomes and business results. Throughline leverages the practical application of human sciences to drive positive behavior change and enhance health experiences. Their support spans across global organizations and start-ups throughout the clinical and commercialization process, with a focus on accelerating adoption of new devices, treatments, and diagnostics, driving engagement and advocacy, understanding healthcare journeys, and building solutions for positive behavior change.