Los Angeles, United States
Throwboy is a plush toy and entertainment brand founded in 2007 by Roberto Hoyos. The company gained initial popularity for its computer icon-shaped pillows that went viral online. Over the years, it has expanded its product line to include the Emoji Pillows®, which are now available in over 1,000 brick and mortar stores worldwide, including renowned retailers like Bloomingdale’s and Zumiez.
In 2017, Throwboy collaborated with PepsiCo for the #SayItWithPepsi campaign, launching a successful pillow line. The company also ventured into developing its own intellectual property with the introduction of Pillow Fighters, a line of original characters that are also available in retail stores and online. Additionally, Throwboy has extended the Pillow Fighters line to include licensed characters such as The Three Stooges and Grumpy Cat.
As an E-commerce and lifestyle brand, Throwboy has experienced significant growth and market presence. While details about its last investment are not disclosed, the company continues to expand its reach and product offerings, showcasing a promising trajectory for potential investors to consider.
