Toluna logo — Empowering clients to deliver greater business impact in bra...

Toluna

Empowering clients to deliver greater business impact in brand, product, and communications through unparalleled insight

Founded 2000 United Kingdom London, United Kingdom 3211 employees Venture round Analytics, Marketing

General Information

Company Name Toluna
Founded Year 2000
Location United Kingdom London, United Kingdom
Founders / Decision Makers
Team member
Employees 3211
Industries Analytics, Marketing
Funding Stage Venture round
Business Model B2B, SaaS, Platform
Revenue Model Service Fee, Subscription, Usage Based
Social

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About Toluna

Toluna, founded in 2000, positions itself as a pivotal player in the Analytics and Marketing industries. Headquartered in the United States, the company has been a leader in global research and insights, enabling businesses to make smarter, data-driven decisions swiftly.

With its slogan, "Empowering clients to deliver greater business impact in brand, product, and communications through unparalleled insight," Toluna emphasizes its commitment to significant business transformation. The company's offerings are underscored by an advanced technology platform, a comprehensive solution portfolio, and an expansive global first-party panel. Notably, since 2019, Toluna has invested heavily in artificial intelligence to enhance its capabilities.

The firm's last investment, a Venture Round on 28 October 2020, involved Verlinvest as a key investor. With over 40 offices worldwide and operations in 70+ markets, Toluna continues to redefine the future of insights in its quest for global market leadership.

Taxonomy: Research and Insights, Data-Driven Decisions, Market Research, Global Panel, Insight Delivery, Online Surveys, Quantitative Research, Qualitative Research, Concept Testing, Insight On Demand, Research Technology, DIY Surveys, Communications Strategy

Services & Products

Advertising Testing
Brand & Campaign Analysis
Product and Concept Testing
Market Exploration
Custom Research Solutions
Real-Time Analytics

Target Customers

Brands Market Research Agencies Consultancies Marketing Teams Product Development Teams

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round Undisclosed 1
Verlinvest
28 Oct 2020

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FAQ About Toluna

Empowering clients to deliver greater business impact in brand, product, and communications through unparalleled insight
Toluna was founded in 2000.
Toluna is headquartered in London, United Kingdom.
Toluna operates in Analytics and Marketing. Its work centres on Research and Insights, Data-Driven Decisions, Market Research and Global Panel. Its customers include Brands, Market Research Agencies and Consultancies.
Toluna has a B2B, SaaS and Platform business model. Its revenue comes from Service Fee, Subscription and Usage Based.
Toluna has approximately 3211 employees.
Toluna has completed 1 funding round. The latest funding stage is Venture round.
Toluna offers: Advertising Testing, Brand & Campaign Analysis, Product and Concept Testing, Market Exploration, Custom Research Solutions, Real-Time Analytics.
Top alternatives and competitors to Toluna include Discuss, Streetbees, Panel ViewPoint, Zappi, Deckchair Data. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Toluna and Discuss are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Toluna, https://bouncewatch.com/company/toluna, updated 14 March 2026. When citing, please name BounceWatch and link this page.

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