Irvine, United States
Too Faced Cosmetics is a makeup brand founded in 1998 by Jerrod Blandino and Jeremy Johnson. The brand's mission is to celebrate individuality and bring joy back into the cosmetics industry. Emphasizing empowerment, the company aims to provide women with the freedom to express themselves through makeup. Notably, Too Faced has been a pioneer in developing innovative formulas, introducing pioneering products such as the first-ever glitter eyeshadow and efficacious lip plumper.
Committed to ethical practices, Too Faced is a cruelty-free brand, and it upholds this standard across its range, including the popular Teddy Bear Hair makeup brushes. The company's approach goes beyond just offering cosmetics; it intends to serve as a mood booster, a supportive companion, and a powerful tool for self-expression. Their last known investment was a Private Equity Round in January 2012, funded by Weston Presidio.
Headquartered in the United States, Too Faced Cosmetics encapsulates the essence of a serious makeup brand that embraces fun, offering consumers a blend of quality and enjoyment. With its unique vision and innovative products, Too Faced continues to uphold its commitment to celebrating individuality and empowering women through makeup.
