Toto logo — Treat Yourself Better.

Toto

Treat Yourself Better.

Founded 2021 United States Santa Monica, United States 317 employees Seed Food and Beverage, Retail

General Information

Company Name Toto
Founded Year 2021
Location United States Santa Monica, United States
Employees 317
Industries Food and Beverage, Retail
Funding Stage Seed
Social

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About Toto

Toto is a Food and Beverage and Retail startup founded in 2021. The company's mission, as outlined by its founder Sydney, was inspired by personal health struggles, including a battle with Crohn’s disease and early-stage colon cancer. This led to the creation of Toto, with the slogan "Treat Yourself Better," as an embodiment of what health truly feels like, not just what it looks like.

The startup recently secured a Seed Round investment in January 2022 from Vibrant Ventures, marking the initial stages of potential growth and expansion. Toto is based in the United States and aims to offer a product that serves as a daily reminder to prioritize personal well-being and health, reflecting the founder's personal journey and experiences.

With a compelling story and a clear vision to redefine health and wellness, Toto represents an innovative player within the food and beverage industry. The recent investment provides the startup with the necessary resources to further develop and introduce its product to the market, potentially revolutionizing the industry as a whole through its unique approach to well-being and self-care.

Taxonomy: Superfoods, Health, Wellness, Nutrition, Natural, Plant-based, Adaptogens, Holistic, Food as Medicine, Organic, Clean Eating, Cancer Awareness, Start-up

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round Undisclosed 1
Vibrant Ventures
01 Jan 2022

Toto Alternatives & Competitors

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Natruly
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Honey Mama's
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FAQ About Toto

Treat Yourself Better.
Toto was founded in 2021.
Toto is headquartered in Santa Monica, United States.
Toto operates in Food and Beverage and Retail. Its work centres on Superfoods, Health, Wellness and Nutrition.
Toto has approximately 317 employees.
Toto has completed 1 funding round. The latest funding stage is Seed.
Top alternatives and competitors to Toto include Plant Power, Natruly, Honey Mama's, Patch Organics, Kuru Yeşil. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Toto and Plant Power are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Toto, https://bouncewatch.com/company/toto, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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