Toya is a pioneering company in the EdTech and Gaming industries, known for its innovative contributions to the metaverse sector. Founded in 2015, the company is headquartered in Israel and leverages the unique vision of its female executives, who bring extensive experience from the gaming and media industries. Their mission is to create inclusive multiplayer media experiences for a diverse audience ranging from children under four to adults over eighteen.
Toya has distinguished itself by achieving several milestones: it was the first professional studio to launch an experience on the Minecraft marketplace in partnership with Microsoft; developed the first branded media IP hit on Roblox with "Miraculous Ladybug RP"; spearheaded teleportation brand activation with Netflix; co-developed a concurrent activation between Roblox and Fortnite for Dove; and introduced proprietary Deep Learning to Roblox brand analytics.
The company's latest funding event was a $4.00M seed round on 08 September 2021, backed by notable investors such as 1Up Ventures, Remagine Ventures, Drive by DraftKings, Powerhouse Capital, Eli Manning, and Craig Sherman.