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Tray.ai logo — AI works here. The AI orchestration platform for the enterpr...

Tray.ai

AI works here. The AI orchestration platform for the enterprise.

Founded 2012 United States San Francisco, United States 134 employees Series C Total: $149.10M Automation, Computing +2

General Information

Company Name Tray.ai
Founded Year 2012
Location United States San Francisco, United States
Employees 134
Industries Automation, Computing, Data Analytics +1
Funding Stage Series C
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Social

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A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Homepage Update

Significant changes detected on company website (99.4% content change).

Award Received Oct 07, 2026

Tray has been recognized as a Pioneer in the 2026 Gartner Emerging Market Quadrant for No-Code Agent Builders, alongside companies like Microsoft, Google, Salesforce, and Oracle.

Major Customer Win Oct 05, 2026

Tray.ai highlights Vox Media as a long-standing customer, with Thomas Vickers, Associate Director of Ad Operations, having built on their platform for six years.

Feature Release Sep 30, 2026

Tray.ai has launched Helix Restore, a new feature that allows app owners to redeploy previous versions while keeping broken applications live during the restoration process.

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About Tray.ai

Tray.ai is based in San Francisco, United States, and provides an AI orchestration platform tailored for the enterprise sector. The company facilitates the connection of AI agents, enterprise systems, and data to ensure organizations can effectively build, run, and govern AI solutions with scale and reliability.

Founded in 2012, Tray.ai's suite of services includes Merlin Agent Builder, Agent Gateway for MCP, Intelligent Integration, iPaaS Governance, and Tray Helix. Its primary customers are IT Teams, Business Technology Managers, Revenue Operations Teams, Customer Success Teams, and Enterprise Developers. Tray.ai operates on a B2B, SaaS, and platform business model, generating revenue through subscription, usage-based, and tiered pricing strategies.

Business keywords: AI orchestration, enterprise systems, AI governance, integration platform, AI agents, cloud-based software, serverless computing, iPaaS, visual workflow builder, API connectivity, business process automation, citizen automation, AI runtime, observability and control

Services & Products

Merlin Agent Builder
Agent Gateway for MCP
Intelligent Integration
iPaaS Governance
Tray Helix

Target Customers

IT Teams Business Technology Managers Revenue Operations Teams Customer Success Teams Enterprise Developers

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Series C $40.00M 6
Spark Capital True Ventures Meritech Capital Partners
Spark Capital, True Ventures +4
27 Sep 2022
Series C $50.00M 4
Spark Capital True Ventures Meritech Capital Partners
Spark Capital, True Ventures +2
26 Nov 2019
Series B $37.00M 5
Mosaic Ventures Spark Capital True Ventures
Mosaic Ventures, Spark Capital +3
29 Apr 2019
Series A $14.30M 4
Mosaic Ventures AngelPad True Ventures
Mosaic Ventures, AngelPad +2
18 Jun 2018
Series A $5.00M 3
Mosaic Ventures True Ventures
Mosaic Ventures, True Ventures +1
17 Nov 2016
Seed Round $2.20M 4
AngelPad Redpoint Ventures Playfair Capital
AngelPad, Redpoint Ventures +2
16 Apr 2015
Seed Round Undisclosed 2
HardGamma Ventures Fig VC
HardGamma Ventures, Fig VC
01 Apr 2013
Seed Round $600.00K 7
AngelPad Passion Capital Ballpark Ventures
AngelPad, Passion Capital +5
01 Nov 2012
Pre Seed Round Undisclosed 2
Techstars
Techstars, Springboard
10 Jul 2012

Tray.ai Alternatives & Competitors

View All Alternatives
Tray.ai vs
Betty Blocks
Betty Blocks The Netherlands

The enterprise-grade AI-based low-code platform.

96 employees
Computing, Enterprise Software
Tray.ai vs
Cyclr
Cyclr United Kingdom

Powerful embedded integration toolkit for SaaS co.s. to manage and publish native integrations at sc...

Venture round
42 employees
API, Cloud Infrastructure
Tray.ai vs
Mendix
Mendix United States

The low-code platform for turning ideas into outcomes.

Acquired
1035 employees
Automation, Enterprise Software
View all alternatives

FAQ About Tray.ai

AI works here. The AI orchestration platform for the enterprise.
Tray.ai was founded in 2012.
Tray.ai is headquartered in San Francisco, United States.
Tray.ai operates in Automation, Computing, Data Analytics and SaaS. Its work centres on AI orchestration, enterprise systems, AI governance and integration platform. Its customers include IT Teams, Business Technology Managers and Revenue Operations Teams.
Tray.ai has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
Tray.ai has approximately 134 employees.
Tray.ai has completed 9 funding rounds, raising a total of $149.10M. The latest funding stage is Series C.
Tray.ai offers: Merlin Agent Builder, Agent Gateway for MCP, Intelligent Integration, iPaaS Governance, Tray Helix.
Top alternatives and competitors to Tray.ai include Betty Blocks, Cyclr, Mendix, SIP YAZILIM A.Ş., Blendr.io (a Qlik company). These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Tray.ai and Betty Blocks are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Tray.ai, https://bouncewatch.com/company/trayio, updated 8 October 2026. When citing, please name BounceWatch and link this page.

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