Trendpop, established in August 2020, is emerging as a key player in the Advertising, Analytics, SaaS, and Marketing sectors, focusing on short-form video marketing analytics. Recognized for its commitment to enabling viral success on social media platforms, Trendpop employs advanced algorithms to analyze over a billion social video posts, providing invaluable insights into virality.
Founded by Yoav Zimmerman (CEO) and Jonathan (Yoni) Ben-tzur (CTO), the company swiftly attracted attention from Y Combinator, securing a $125.00K Pre Seed Round investment in March 2021. It reached profitability within its first year.
In January 2022, Trendpop was acquired by Collab, a company with deep experience in the digital creator space and a partner of TikTok. Since then, it has become pivotal for TikTok marketing strategies of top record labels in North America and is expanding into markets like film, beauty, and eCommerce. These developments position Trendpop as a promising asset for investors seeking growth in digital media and marketing analytics.
