trooVRS, founded in 2022, is at the forefront of blending immersive media with the evolving digital landscape. With the slogan "Men’s Editorial Reimagined for the Metaverse," this cloud-based VR platform targets an underserved audience of over 2 billion men. trooVRS aims to enhance their quality of life through engaging virtual environments, offering self-care content, immersive experiences, and community connection.
At its core, trooVRS utilizes Web3 technology to redefine how brands and audiences interact, promoting meaningful narratives through digital asset integration and virtual events. Founded by Adrian Whant, a seasoned executive at NBCUniversal, and Lisa Cavalli, a proven entrepreneur, the company is spearheading a new era of men's editorial content.
Located in the United States, trooVRS operates within the Entertainment, Internet, VR/AR, Web3, and Publishing industries. The startup garnered a $150K Pre Seed Round investment on April 1, 2022, positioning itself as a promising player in the burgeoning digital and virtual realms.