True Fit (Big Data) — Funding, Investors & Signals 2026

True Fit

Founded 2009

Boston, United States 107 employees Debt Financing Total: $157.03M Big Data, E-Commerce +2

True Fit is a leading AI platform in the apparel and footwear industry, boasting the slogan "Powered by shoppers, enhanced by AI." Since its establishment in 2010, the company has been dedicated to helping brands decode size and fit for consumers through its AI-powered expert fit recommendations. True Fit's solutions have significantly contributed to driving conversion, reducing returns, and fostering brand loyalty. The platform's impact spans across various demographics and product categories, including menswear, womenswear, childrenswear, intimates, swim, and footwear. One of True Fit's key strengths lies in its data-driven approach. It serves shoppers across a diverse network of retailers' websites and leverages the insights gained to provide rich datasets to retailers. This, in turn, informs their strategies and initiatives, ranging from marketing and merchandising to sourcing and product development. In a rapidly evolving market, this data proves crucial in understanding and meeting the needs of the modern shopper, ensuring relevance and adaptability. Supported by a team of experienced executives and leaders from fashion, retail, big data, and e-commerce, True Fit has earned the backing of top investors. The company recently secured a significant $15.00M debt financing investment from Espresso Capital in December 2021, further solidifying its position in the industry. True Fit's dedication to leveraging AI and big data in the pursuit of enhancing the shopping experience aligns with the evolving landscape of the e-commerce and big data industries, positioning it for continued growth and success. For more information, visit True Fit's website or follow their social media presence.

Funding Stage	Amount	Investors	Lead Investors	Date
Debt Financing	$15.00M	1	Espresso Capital	08 Dec 2021
Venture Round	$30.00M	5	Jump Capital, Intel Capital +3	06 Dec 2021
Series C	$55.00M	5	Jump Capital, Intel Capital +3	15 Jan 2018
Series B	$25.00M	5	Jump Capital, Promus Ventures +3	13 Jul 2016
Venture Round	$14.59M	-		09 Jun 2014
Series A	$10.59M	6	Jump Capital, Promus Ventures +4	01 Jun 2014
Seed Round	$4.36M	4	Founder Collective, Breakaway Ventures +2	29 Jul 2011
Seed Round	$2.49M	4	Founder Collective, Breakaway Ventures +2	11 Apr 2011
Venture Round	Undisclosed	1	Founder Collective	08 Jul 2010

Funding Stage

Amount

Investors

Lead Investors

Date

Debt Financing

$15.00M

Espresso Capital

08 Dec 2021

Venture Round

$30.00M

Jump Capital, Intel Capital +3

06 Dec 2021

Series C

$55.00M

Jump Capital, Intel Capital +3

15 Jan 2018

Series B

$25.00M

Jump Capital, Promus Ventures +3

13 Jul 2016

Venture Round

$14.59M

09 Jun 2014

Series A

$10.59M

Jump Capital, Promus Ventures +4

01 Jun 2014

Seed Round

$4.36M

Founder Collective, Breakaway Ventures +2

29 Jul 2011

Seed Round

$2.49M

Founder Collective, Breakaway Ventures +2

11 Apr 2011

Venture Round

Undisclosed

Founder Collective

08 Jul 2010

FAQ About True Fit

True Fit was founded in 2009.

True Fit is headquartered in Boston, United States.

True Fit operates in Big Data, E-Commerce, Retail and Marketing. Its work centres on AI platform, fit recommendations, apparel discovery platform and predictive analytics.

True Fit has approximately 107 employees.

True Fit has completed 9 funding rounds, raising a total of $157.03M. The latest funding stage is Debt Financing.

Top alternatives and competitors to True Fit include Secret Sauce Partners, Vestico, Fitle, Short Story, uMode. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

True Fit and Secret Sauce Partners are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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