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Safi logo — Your smart recyclables trading partner.

Safi

Your smart recyclables trading partner.

Founded 2021 United Kingdom London, United Kingdom 102 employees Series A Total: $25.00M Marketplaces, Waste Solution

General Information

Company Name Safi
Founded Year 2021
Location United Kingdom London, United Kingdom
Employees 102
Industries Marketplaces, Waste Solution
Funding Stage Series A
Social

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About Safi

Safi, known as "Your smart recyclables trading partner," is a United Kingdom-based startup revolutionizing the recyclables market with its innovative solutions. Founded in 2021 as TrueCircle, the company's evolution into Safi reflects its ongoing commitment to addressing recycling inefficiency.

The company facilitates a seamless, transparent marketplace where sellers can validate material quality through Safi AI, enhancing pricing based on proven metrics. Buyers benefit from knowing the exact quality they are purchasing, facilitated by an automated order process via Safi Ship, simplifying and digitizing logistics management.

Recognized for its potential, Safi secured a substantial $19.50M Series A investment in November 2023 from investors including Lowercarbon Capital, Nosara Capital, Transition, and individuals like David Sutton and Erez Mathan. Operating in the Marketplaces and Waste Solution industries, Safi offers a compelling investment opportunity by merging sustainability with profitability.

Taxonomy: Smart Recyclables Trading, Recycling Efficiency, Global Market Access, Material Quality Verification, Order Management Automation, Waste Processing Support, Marketplace Development, Recyclables Pricing Optimization, AI-Driven Quality Assurance, Sustainable Supply Chains, Waste Material Marketplace, Automated Trading Platform, Environmental Technology, Circular Economy Solutions

Services & Products

Quality Control
Deal Management
AI-enhanced buyer and seller matching
Order Management
Logistics Coordination

Target Customers

Recyclable Material Sellers Recyclable Material Buyers Procurement Managers Sales Teams in Recycling Industry

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $19.50M 5
Lowercarbon Capital Nosara Capital Transition
Lowercarbon Capital, Nosara Capital +3
24 Nov 2023
Seed Round $5.50M 5
Firstminute capital Passion Capital Lowercarbon Capital
Firstminute capital, Passion Capital +3
02 Mar 2022
Seed Round Undisclosed -
04 Oct 2021

Safi Alternatives & Competitors

View All Alternatives
Safi vs
WastePlace
WastePlace United States

Waste & Recycling Simplified. Our marketplace gives choice to customers and levels the playing field...

Seed
12 employees
Marketplaces, Sustainability
Compare Safi vs WastePlace
Safi vs
NeptuneChain
NeptuneChain United States

Creating a distributed future for water…

3 employees
Information Technology, Marketplaces
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Safi vs
B4Waste
B4Waste Brazil

Somos um marketplace que conecta empresas com pessoas, oferecendo itens próximos do vencimento por p...

Seed
9 employees
Food and Beverage, Marketplaces
View all alternatives

FAQ About Safi

Your smart recyclables trading partner.
Safi was founded in 2021.
Safi is headquartered in London, United Kingdom.
Safi operates in Marketplaces and Waste Solution. Its work centres on Smart Recyclables Trading, Recycling Efficiency, Global Market Access and Material Quality Verification. Its customers include Recyclable Material Sellers, Recyclable Material Buyers and Procurement Managers.
Safi has approximately 102 employees.
Safi has completed 3 funding rounds, raising a total of $25.00M. The latest funding stage is Series A.
Safi offers: Quality Control, Deal Management, AI-enhanced buyer and seller matching, Order Management, Logistics Coordination.
Top alternatives and competitors to Safi include WastePlace, NeptuneChain, B4Waste. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Safi and WastePlace are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Safi, https://bouncewatch.com/company/truecircle, updated 18 August 2025. When citing, please name BounceWatch and link this page.

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