Irvine, United States
TrustCard, founded in 2022, is an innovative player in the Fintech space, specializing in Lending and Investments, Payments, and Wealth Management. By targeting the vast $96 trillion wealth management industry, TrustCard delivers a unique co-brand credit lending solution aimed at independent Registered Investment Advisors (RIA's). Its flagship product, a white-label credit card, caters to high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients, families, trusts, family offices, and donor-advised funds (DAF's).
The company's value proposition lies in providing RIAs with enhanced credit lending capabilities, thereby unlocking liquidity from managed portfolios, including traditionally illiquid assets like venture funds. This not only grants additional control and visibility over beneficiary spending but also improves RIA operational efficiency by easing back-office asset disbursement burdens.
Headquartered in the United States, TrustCard secured a $1.00M Non-Equity Assistance investment on 15 March 2023, underlining its growth potential within the wealth management sector.
