TruU, Inc. is a Cyber Security startup based in the United States with a focus on Passwordless Workforce Identity Management. Founded in 2017, the company aims to revolutionize the work environment by eliminating passwords and badges, offering a unique passwordless identity through adaptive MFA built on biometrics and behavioral identity. The last significant investment was a $23.00M Series A funding received on 25 April 2022, with investment coming from The CXO Fund and Gary Gauba.
TruU, Inc.
Passwordless Workforce Identity Management
Founded 2017
Palo Alto, United States
77 employees
Series A
Total: $37.68M
Analytics, Cyber Security +1
Palo Alto, United States
77 employees
Series A
Total: $37.68M
Analytics, Cyber Security +1
General Information
Company Name
TruU, Inc.
Founded Year
2017
Location
Palo Alto, United States
Palo Alto, United States
Employees
77
Industries
Analytics, Cyber Security, Privacy and Security
Funding Stage
Series A
BounceWatch is an independent company data service, not affiliated with TruU, Inc.. To contact TruU, Inc., visit truu.ai.
Is this your company?
Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.
Get Verified
How does TruU, Inc. compare?
A PDF of TruU, Inc. and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.
This takes a few seconds: we look beyond our own index too.
Meeting TruU, Inc. soon?
A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample
Discover More
United States Market
Analytics
About TruU, Inc.
Business keywords: Identity and Access Management, Biometrics, Behavioral Identity, Continuous Adaptive Trust, Passwordless Authentication, Enterprise Security, User Identity, MFA (Multi-Factor Authentication), Physical Access Control, Data Privacy, Digital Security, Fraud Prevention, Identity Verification, Security Innovation
Funding Rounds & Investors (4)
View All| Funding Stage | Amount | Investors | Lead Investors | Date |
|---|---|---|---|---|
| Series A | $23.00M | 2 |
|
25 Apr 2022 |
| Series A | $11.85M | 2 |
|
02 Apr 2020 |
| Seed Round | $2.30M | 2 |
|
01 Jan 2019 |
| Seed Round | $525.00K | 2 |
|
02 Apr 2017 |
TruU, Inc. Alternatives & Competitors
View All Alternatives
TruU, Inc. vs
-logo.jpg "Keyless (part of Ping Identity)"){kind=logo}
Keyless (part of Ping Identity)
United Kingdom
Now Ping Identity. Simple, secure, private biometric authentication. ➡️ Follow us at Ping Identity
Select
41 employees
Analytics, Cyber Security
TruU, Inc. vs
BIO-key International, Inc.
United States
Passwordless? Tokenless? NO PROBLEM!
Post-IPO Equity
67 employees
Analytics, Cyber Security
TruU, Inc. vs
Nametag
United States
Account protection solutions with Deepfake Defense™ identity verification. Prevent breaches and save...
Venture round
26 employees
Analytics, Privacy and Security
Also compare with:
vs
HYPR | The Identity Assurance Company
vs
Axiad
vs
Bureau
View all alternatives
vs
HYPR | The Identity Assurance Company
vs
Axiad
vs
Bureau
View all alternatives
FAQ About TruU, Inc.
Passwordless Workforce Identity Management
TruU, Inc. was founded in 2017.
TruU, Inc. is headquartered in Palo Alto, United States.
TruU, Inc. operates in Analytics, Cyber Security and Privacy and Security. Its work centres on Identity and Access Management, Biometrics, Behavioral Identity and Continuous Adaptive Trust.
TruU, Inc. has approximately 77 employees.
TruU, Inc. has completed 4 funding rounds, raising a total of $37.68M. The latest funding stage is Series A.
Top alternatives and competitors to TruU, Inc. include Keyless (part of Ping Identity), BIO-key International, Inc., Nametag, Ping Identity, Acceptto Corporation. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
TruU, Inc. and Keyless (part of Ping Identity) are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.
Source: BounceWatch company record for TruU, Inc., https://bouncewatch.com/company/truu-inc, updated 30 December 2024. When citing, please name BounceWatch and link this page.
