Keyless (part of Ping Identity) vs TruU, Inc.
-logo.jpg "Keyless (part of Ping Identity)"){kind=logo}
Keyless (part of Ping Identity)
Now Ping Identity. Simple, secure, private biometric authentication. ➡️ Follow us at Ping Identity
41 employees · est. 2019 · London, United Kingdom
TruU, Inc.
Passwordless Workforce Identity Management
77 employees · est. 2017 · Palo Alto, United States
TruU, Inc. is the older company (2019 vs 2017); TruU, Inc. is the larger of the two.
Side-by-Side Comparison
| Metric | Keyless (part of Ping Identity) | TruU, Inc. |
|---|---|---|
| Founded | ||
| Founded | 2019 | 2017 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | Palo Alto, United States |
| Employees | ||
| Employees | 41 | 77 larger |
| Industry | ||
| Industry | Analytics, Cyber Security, Information Technology | Analytics, Cyber Security, Privacy and Security |
| Funding Stage | ||
| Funding Stage | Select | Series A |
| Total Funding | ||
| Total Funding | $27.90M | $37.68M |
| Funding Rounds | ||
| Funding Rounds | 9 | 4 |
| Services | ||
| Services | Biometric Authentication and Reverification, Identity Governance and Management, Fraud Prevention Solutions, Privacy-Preserving Authentication | Not tracked yet |
| Target Customers | ||
| Target Customers | Enterprises, Financial Institutions, Corporate Businesses, Users requiring high-security identity verification | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Biometric AuthenticationPrivacy-Preserving TechnologyDigital Identity VerificationPasswordless AuthenticationMulti-Factor SecurityIdentity Fraud Prevention +7 | Identity And Access ManagementBiometricsBehavioral IdentityContinuous Adaptive TrustPasswordless AuthenticationEnterprise Security +8 |
| Website | ||
| Website | keyless.io | truu.ai |
About Keyless (part of Ping Identity)
Keyless, a transformative force in the cyber security realm, was founded in 2019 and has since been a pioneer in privacy-centric biometric authentication. On December 31, 2025, it was strategically acquired by Ping Identity, underlining its pivotal role in strengthening digital trust in the AI era....
About TruU, Inc.
TruU, Inc. is a Cyber Security startup based in the United States with a focus on Passwordless Workforce Identity Management. Founded in 2017, the company aims to revolutionize the work environment by eliminating passwords and badges, offering a unique passwordless identity through adaptive MFA buil...
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Compiled from the BounceWatch company index. We last looked at Keyless (part of Ping Identity) on 26 Jun 2026, and TruU, Inc. on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
