London, United Kingdom
Unbiased, founded in 2010 and headquartered in the United Kingdom, is a leading B2B marketplace SaaS company that addresses the growing need for financial guidance amidst the largest wealth transfer in history. By leveraging AI technology, Unbiased empowers users to make informed financial decisions, significantly impacting sectors like pensions, retirement, and mortgages.
With a proven track record, Unbiased has facilitated over $100 billion in Assets Under Management (AUM) opportunities for financial advisers, capturing a clientele where 65% are new to professional advice. Its platform connects over 10 million consumers annually with skilled advisors, reinforcing its position as a primary driver of client demand in the financial sector.
Under the leadership of CEO and founder Karen Barrett, Unbiased last secured a $5.00M growth equity investment in December 2022 from YFM Equity Partners. Positioned solidly at the intersection of finance, fintech, and insurance, it continues to innovate and expand its market impact.
