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Credit Karma

On top of your money. On top of the world.

Founded 2007 United States Oakland, United States 1446 employees Acquired Total: $7.87B Finance, Financial Services +1

General Information

Company Name Credit Karma
Founded Year 2007
Location United States Oakland, United States
Founders / Decision Makers
Team member
Employees 1446
Industries Finance, Financial Services, Fintech
Funding Stage Acquired
Business Model Marketplace, B2C, Freemium
Revenue Model Freemium, Marketplace Fee, Advertising
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Homepage Update

Significant changes detected on company website (46.1% content change).

AI Insight

Bounce Watch AI
6 days ago

Despite being acquired by Intuit in 2020, Credit Karma continues to show dynamic product development, evidenced by a significant website update scheduled for October 2026. This substantial overhaul, indicating a 46.11% change, likely reflects ongoing integration efforts, feature enhancements, or a strategic rebranding aimed at improving user experience and potentially aligning more closely with Intuit's broader financial ecosystem. This sustained investment in its platform underscores Credit Karma's commitment to maintaining its market presence and evolving its service offerings post-acquisition.

Signal Types
Product Update
Strategic Labels
Product Evolution Post-Acquisition Integration UX Enhancement
Next Move: Product Launch
·
Impact: 7/10
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Ideal For: Large Corporate Acquirers – Fintech, Established Fintech Investors – Growth Stage

About Credit Karma

Credit Karma, a fintech enterprise founded in 2007, is dedicated to "Championing financial progress for all." The company has established itself as a major player in the Finance and Financial Services sector.

Although Credit Karma gained recognition for pioneering free credit score services, it has expanded its offerings to include identity monitoring, credit applications, and various banking services facilitated through MVB Bank, Inc., Member FDIC. These services are accessible to its extensive global user base of over 140 million members, and are supported by a robust team of 1,700 employees across multiple international offices.

The company's most recent financial milestone was a $7.00B acquisition by Intuit Ventures on 01 February 2020. Headquartered in the United States, Credit Karma stands out as a prominent leader in fintech, with significant growth potential due to its innovative, membership-driven approach.

Business keywords: financial progress, credit scores, identity monitoring, credit card application, insurance shopping, loan shopping, savings accounts, checking accounts, personal finance, financial tools, personalized recommendations, credit insight, financial standing improvement, free financial services

Services & Products

Credit Monitoring and Insights
Loan Recommendations
Credit Card Offers
Insurance Services
Mortgage Advice and Comparison
Financial Calculators
Tax Filing Services

Target Customers

Individuals looking to improve credit scores Consumers seeking financial literacy Homebuyers needing mortgage insights Individuals exploring loan options Users comparing credit card offers People looking for insurance solutions Members interested in tax filing assistance

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition $7.00B 1
Intuit Ventures
01 Feb 2020
Secondary Market $500.00M 1
Silver Lake
01 Mar 2018
Series D $175.00M 3
Viking Global Investors, Valinor +1
01 Jun 2015
Series C $75.00M 7
Felicis Ventures, Founders Fund +5
01 Sep 2014
Series C $85.00M 4
CapitalG, Ribbit Capital +2
01 Mar 2014
Series B $30.00M 4
Felicis Ventures, Ribbit Capital +2
01 Apr 2013
Series A $2.50M 5
Felicis Ventures, Founders Fund +3
01 Nov 2009
Seed $500.00K 1
Founders Fund
01 Oct 2008
Seed Undisclosed -
01 Jan 2007

Credit Karma Alternatives & Competitors

View All Alternatives
Credit Karma vs
Changed App
Changed App United States

Master your Debt- Over $75 million paid off towards debt and counting!

Venture round
17 employees
Finance, Financial Services
Credit Karma vs
Upgrade, Inc.
Upgrade, Inc. United States

Improving access to affordable responsible credit since 2017.

Series F
1595 employees
Finance, Financial Services
Credit Karma vs
Avant
Avant United States

Moving financial lives forward.

946 employees
Finance, Financial Services

FAQ About Credit Karma

On top of your money. On top of the world.
Credit Karma was founded in 2007.
Credit Karma is headquartered in Oakland, United States.
Credit Karma operates in Finance, Financial Services and Fintech. Its work centres on financial progress, credit scores, identity monitoring and credit card application. Its customers include Individuals looking to improve credit scores, Consumers seeking financial literacy and Homebuyers needing mortgage insights.
Credit Karma has a Marketplace, B2C and Freemium business model. Its revenue comes from Freemium, Marketplace Fee and Advertising.
Credit Karma has approximately 1446 employees.
Credit Karma has completed 9 funding rounds, raising a total of $7.87B. The latest funding stage is Acquired.
Credit Karma offers: Credit Monitoring and Insights, Loan Recommendations, Credit Card Offers, Insurance Services, Mortgage Advice and Comparison, Financial Calculators, Tax Filing Services.
Top alternatives and competitors to Credit Karma include Changed App, Upgrade, Inc., Avant, Fintonic, ClearScore. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Credit Karma and Changed App are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Credit Karma, https://bouncewatch.com/company/credit-karma, updated 31 October 2026. When citing, please name BounceWatch and link this page.

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