Underdog

Underdog is a French startup established in 2022, committed to addressing the environmental impact of discarded appliances. With the slogan "L'expert de l'électroménager reconditionné. Ensemble, changeons la donne !", the company is positioned as an innovative player in the E-Commerce and Retail sectors.

Each year, France sees 25 million appliances discarded, presenting an opportunity for Underdog to make a substantial environmental impact by reconditioning these items. Based in Nantes, the company leverages a growing consumer interest in sustainable practices.

In its mission to revolutionize the appliance sector, Underdog secured a €3.80 million Seed Round investment on 01 March 2023. It attracted notable investors like Daphni, Founders Future, Leia Capital, Tivoli Capital, SistaFund, and Nicolas Douay. This strategic funding is expected to enhance its operations, potentially leading to expansive growth in Europe’s sustainable appliance market.