Underdog logo — L'expert de l'électroménager reconditionné.
Ensemble, change...

Underdog

L'expert de l'électroménager reconditionné. Ensemble, changeons la donne !

Founded 2022 France France 57 employees Seed Total: $3.80M E-Commerce, Retail

General Information

Company Name Underdog
Founded Year 2022
Location France France
Employees 57
Industries E-Commerce, Retail
Funding Stage Seed
Business Model E Commerce, B2C, Marketplace
Revenue Model Product Sales, Marketplace Fee, Service Fee
Social

BounceWatch is an independent company data service, not affiliated with Underdog. To contact Underdog, visit underdog.shop.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does Underdog compare?

A PDF of Underdog and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting Underdog soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

About Underdog

Underdog is a French startup established in 2022, committed to addressing the environmental impact of discarded appliances. With the slogan "L'expert de l'électroménager reconditionné. Ensemble, changeons la donne !", the company is positioned as an innovative player in the E-Commerce and Retail sectors.

Each year, France sees 25 million appliances discarded, presenting an opportunity for Underdog to make a substantial environmental impact by reconditioning these items. Based in Nantes, the company leverages a growing consumer interest in sustainable practices.

In its mission to revolutionize the appliance sector, Underdog secured a €3.80 million Seed Round investment on 01 March 2023. It attracted notable investors like Daphni, Founders Future, Leia Capital, Tivoli Capital, SistaFund, and Nicolas Douay. This strategic funding is expected to enhance its operations, potentially leading to expansive growth in Europe’s sustainable appliance market.

Business keywords: appliance refurbishment, waste reduction, circular economy, eco-friendly solutions, reconditioned appliances, second-hand market, sustainable living, Nantes

Services & Products

Reconditioning of Appliances
Retail of Pre-owned Appliances
Re-sell of Customer Appliances
Fast Delivery and Installation
Warranty and After-sales Support

Target Customers

Eco-conscious Consumers Budget-savvy Shoppers Homeowners

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round €3.80M 6
Daphni, Founders Future +4
01 Mar 2023
Pre Seed Round Undisclosed 1
Inovexus
09 Nov 2022

Underdog Alternatives & Competitors

View All Alternatives
Underdog vs
Homend
Homend Turkey

Serving life

28 employees
Consumer Electronics, E-Commerce
Underdog vs
GO THRIFT
GO THRIFT United Kingdom

The first place for second-hand fashion.

Seed
29 employees
E-Commerce, Fashion
Underdog vs
Lyfa
Lyfa Switzerland

Making online grocery shopping waste-free

Pre-Seed
4 employees
E-Commerce, Food and Beverage

FAQ About Underdog

L'expert de l'électroménager reconditionné. Ensemble, changeons la donne !
Underdog was founded in 2022.
Underdog is headquartered in France.
Underdog operates in E-Commerce and Retail. Its work centres on appliance refurbishment, waste reduction, circular economy and eco-friendly solutions. Its customers include Eco-conscious Consumers, Budget-savvy Shoppers and Homeowners.
Underdog has a E Commerce, B2C and Marketplace business model. Its revenue comes from Product Sales, Marketplace Fee and Service Fee.
Underdog has approximately 57 employees.
Underdog has completed 2 funding rounds, raising a total of $3.80M. The latest funding stage is Seed.
Underdog offers: Reconditioning of Appliances, Retail of Pre-owned Appliances, Re-sell of Customer Appliances, Fast Delivery and Installation, Warranty and After-sales Support.
Top alternatives and competitors to Underdog include Homend, GO THRIFT, Lyfa, Rediv by Patatam, bonprix Italia. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Underdog and Homend are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Underdog, https://bouncewatch.com/company/underdog, updated 10 April 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Book a demo 30 minutes