UNOWN, founded in 2019 and headquartered in Germany, is revolutionizing the fashion retail landscape by integrating the principles of the circular economy into its operations. With its unique slogan, "Bringing the circular economy to fashion retail (impact | B2B2C | leasing | resale)", the company empowers retailers with a tailored SaaS solution that embeds rental, resale, and try-before-buy options directly on the product pages of any online shop.
UNOWN serves three distinct purposes: as a comprehensive software and operational platform for clients' circular business models; as a promoter of conscious and flexible consumption for people through an access-over-ownership model; and as a steward of the environment by significantly reducing fashion purchases and prolonging product lifecycles. These efforts align with sustainable development goals, notably SDGs 9, 12, and 13.
Following a successful €2.00M Seed Round in May 2022, with notable investors such as APX, Vealo Ventures, and Übermorgen Ventures, UNOWN remains well-positioned in the Fashion, Financial Services, Internet, Real Estate, and SaaS sectors.