Upgrade Pack logo — Helping innovative companies build loyalty, one upgrade at a...

Upgrade Pack

Helping innovative companies build loyalty, one upgrade at a time.

Founded 2018 United Kingdom London, United Kingdom 1 employees Seed Total: $9.39M Platforms, Travel and Tourism +2

General Information

Company Name Upgrade Pack
Founded Year 2018
Location United Kingdom London, United Kingdom
Employees 1
Industries Platforms, Travel and Tourism, CRM and Sales +1
Funding Stage Seed

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About Upgrade Pack

Upgrade Pack is a rapidly evolving technology firm, pioneering in the Platforms, Travel and Tourism, CRM and Sales, and Human Resources industries. Founded in 2018 and headquartered in the United Kingdom, the company specializes in a unique loyalty solution that provides discounted travel upgrades through a closed marketplace model.

By partnering with global airlines and hotels, Upgrade Pack delivers exclusive upgrade opportunities to select consumers, primarily those associated with leading banks and credit card companies. This strategy has cultivated a mutually beneficial environment whereby travel partners, financial services clients, and end-users all derive significant value.

The company has demonstrated considerable traction since inception, culminating in a substantial £6.50M Seed Round on 28 January 2020. As they continue to onboard talent to enhance their innovative platform, Upgrade Pack stands as a compelling investment proposition, aligning with strategic growth in both loyalty and travel sectors.

Business keywords: loyalty platform, customer loyalty, employee benefits, discounted upgrades, closed marketplace, travel industry, airline partnerships, hotel partnerships, subscription model, technology platform, innovation, member consumers, global partnerships

Services & Products

online slot games
gambling platform
customer support

Target Customers

online gamblers gambling enthusiasts

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round £6.50M -
28 Jan 2020
Seed Round £1.30M 1
David Brownlow
01 Aug 2019
Equity Crowdfunding £587.09K -
13 Apr 2019
Pre Seed Round £1.00M -
09 Jan 2019

Upgrade Pack Alternatives & Competitors

View All Alternatives
Upgrade Pack vs

Cashback platform with online stores and local merchants

Non Equity Assistance
6 employees
Advertising, B2B
Upgrade Pack vs
Allya
Allya Brazil

Financial wellness platform.

Seed
46 employees
Fintech, Health and Wellness
Upgrade Pack vs
LetyShops
LetyShops Ukraine

LetyShops is a team of experts who are developing the world of cashback.

Series A
176 employees
E-Commerce, Fintech

FAQ About Upgrade Pack

Helping innovative companies build loyalty, one upgrade at a time.
Upgrade Pack was founded in 2018.
Upgrade Pack is headquartered in London, United Kingdom.
Upgrade Pack operates in Platforms, Travel and Tourism, CRM and Sales and Human Resources. Its work centres on loyalty platform, customer loyalty, employee benefits and discounted upgrades. Its customers include online gamblers and gambling enthusiasts.
Upgrade Pack has approximately 1 employees.
Upgrade Pack has completed 4 funding rounds, raising a total of $9.39M. The latest funding stage is Seed.
Upgrade Pack offers: online slot games, gambling platform, customer support.
Top alternatives and competitors to Upgrade Pack include Shoppiday, Allya, LetyShops, Switchfly, LOVE UK WORK EXPERIENCE LTD. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Upgrade Pack and Shoppiday are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Upgrade Pack, https://bouncewatch.com/company/upgrade-pack, updated 4 August 2025. When citing, please name BounceWatch and link this page.

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