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Upshift logo — Life beyond robotaxi - the platform replacing car ownership...

Upshift

Life beyond robotaxi - the platform replacing car ownership in cities

Founded 2012 United States San Francisco, United States 26 employees Seed Total: $2.84M Transportation, Automotive

General Information

Company Name Upshift
Founded Year 2012
Location United States San Francisco, United States
Employees 26
Industries Transportation, Automotive
Funding Stage Seed
Business Model B2C, Subscription Box, On Demand
Revenue Model Subscription, Tiered Pricing, Usage Based
Social

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About Upshift

Upshift is redefining personal transportation with its innovative "OS for AV services," providing seamless management for autonomous vehicle functions such as tracking, payments, usage, hailing, and data sharing. Focused on making car ownership a thing of the past, Upshift offers a hassle-free alternative through transparent monthly plans that include necessary services like full coverage insurance, maintenance, and roadside assistance.

Founded in 2012 and headquartered in the United States, Upshift operates in the Transportation and Automotive industries. Its current service is available in San Francisco, with plans to expand to NYC. Recently, the company secured a $150.00K Seed Round investment on 06 March 2024 from 500 Startups, demonstrating investor confidence in its growth potential and disruptive business model.

Business keywords: car subscription, urban transportation, connected car, car sharing, mobility, hybrid vehicles, electric vehicles, subscription service, transportation service, urban mobility, vehicle maintenance, roadside assistance, San Francisco, New York City

Services & Products

Hybrid vehicle subscription
Car delivery service
Insurance and maintenance included
Flexible driving plans

Target Customers

Hybrid commuters Weekend travelers Environmentally-conscious individuals Urban residents Low-mileage drivers

Funding Rounds & Investors (10)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round $150.00K 1
500 Startups
500 Startups
06 Mar 2024
Seed Round $670.00K 2
Angelsdeck Global Ventures
Angelsdeck Global Ventures, Dave Kashen
30 Dec 2023
Equity Crowdfunding $721.88K 4
Bay Wharf Capital
Bay Wharf Capital, Kevin Harrington +2
23 Jan 2021
Debt Financing $400.00K 1
Westlake Financial Services
15 Jan 2021
Debt Financing $250.00K 1
Toyota Financial Services
05 Jul 2020
Debt Financing $98.00K 1
U.S. Small Business Administration
28 Jun 2020
Pre Seed Round $253.00K 3
Climate Capital
Climate Capital, Sundeep Ahuja +1
07 Aug 2018
Seed Round $100.00K 2
Urban-x
Urban-x, Third Sphere
01 Sep 2017
Debt Financing $125.00K 1
Westlake Financial Services
05 Aug 2016
Pre Seed Round $73.00K 1
Maia Bittner
01 Jan 2016

Upshift Alternatives & Competitors

View All Alternatives
Upshift vs
Amber
Amber The Netherlands

Meer ruimte voor mensen en stad. Dat is onze missie.

Series A
21 employees
Transportation, Automotive
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Upshift vs
GoTo Global
GoTo Global Israel

Empowering the Future of Mobility: Your Technology Partner for Efficient Shared Mobility Solutions.

Series C
73 employees
Transportation, Autonomous and Sensor Tech
Compare Upshift vs GoTo Global
Upshift vs
aiPod
aiPod

Bringing automated vehicle fleets to urban streets to enhance city transportation with safety, affor...

Seed
Transportation, Travel and Tourism
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FAQ About Upshift

Life beyond robotaxi - the platform replacing car ownership in cities
Upshift was founded in 2012.
Upshift is headquartered in San Francisco, United States.
Upshift operates in Transportation and Automotive. Its work centres on car subscription, urban transportation, connected car and car sharing. Its customers include Hybrid commuters, Weekend travelers and Environmentally-conscious individuals.
Upshift has a B2C, Subscription Box and On Demand business model. Its revenue comes from Subscription, Tiered Pricing and Usage Based.
Upshift has approximately 26 employees.
Upshift has completed 10 funding rounds, raising a total of $2.84M. The latest funding stage is Seed.
Upshift offers: Hybrid vehicle subscription, Car delivery service, Insurance and maintenance included, Flexible driving plans.
Top alternatives and competitors to Upshift include Amber, GoTo Global, aiPod, CityBee, Dancer bus. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Upshift and Amber are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Upshift, https://bouncewatch.com/company/upshift, updated 24 July 2026. When citing, please name BounceWatch and link this page.

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