Go (formerly Upward) logo — An Inclusive Financial Platform for Gig Workers

Go (formerly Upward)

An Inclusive Financial Platform for Gig Workers

Founded 2022 United States New York, United States 1 employees Grant Total: $10.00K Finance, Fintech +1

General Information

Company Name Go (formerly Upward)
Founded Year 2022
Location United States New York, United States
Employees 1
Industries Finance, Fintech, Mobile
Funding Stage Grant
Social

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About Go (formerly Upward)

Upward is a Fintech startup founded in 2020, with a mission to provide an inclusive financial platform for gig workers. The company's slogan, "An Inclusive Financial Platform for Gig Workers," resonates with its goal of helping 5M US drivers and delivery workers save over $5,000 in taxes. Upward achieves this by organizing income, identifying business expenses, and tracking mileage to find the largest possible tax deductions. In August 2022, Google for Startups made a $10.00K grant investment in Upward, highlighting the company's potential and the confidence major players in the industry have in the startup. With a focus on empowering gig workers in the United States, Upward has positioned itself as a valuable and essential service provider in the rapidly evolving gig economy. Upward's dedication to addressing the unique financial needs of gig workers, combined with the recent investment from Google for Startups, demonstrates the startup's potential to make a significant impact in the fintech sector. The investments and the company's innovative approach make Upward a promising prospect for venture capitalists seeking opportunities in the financial technology space.

Taxonomy: financial platform, gig economy, personal finance, tax savings, expense tracking, mileage deduction, 1099 income, tax preparation, savings app, gig worker, tax deductions, independent contractor, income organization, tax planning, financial management

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Grant $10.00K 1
Google for Startups
01 Aug 2022

Go (formerly Upward) Alternatives & Competitors

Go (formerly Upward) vs
Everlance
Everlance United States

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Go (formerly Upward) vs

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Go (formerly Upward) vs

The simplest way for couples to split expenses and save together.

Equity Crowdfunding
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FAQ About Go (formerly Upward)

An Inclusive Financial Platform for Gig Workers
Go (formerly Upward) was founded in 2022.
Go (formerly Upward) is headquartered in New York, United States.
Go (formerly Upward) operates in Finance, Fintech and Mobile. Its work centres on financial platform, gig economy, personal finance and tax savings.
Go (formerly Upward) has approximately 1 employees.
Go (formerly Upward) has completed 1 funding round, raising a total of $10.00K. The latest funding stage is Grant.
Top alternatives and competitors to Go (formerly Upward) include Everlance, CashControl, Lumio - Couples finance, Oval Money, Penny. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Go (formerly Upward) and Everlance are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Go (formerly Upward), https://bouncewatch.com/company/upward-2, updated 5 January 2025. When citing, please name BounceWatch and link this page.

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