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Upwave logo — Upwave | The Brand Outcomes Measurement Platform

Upwave

Upwave | The Brand Outcomes Measurement Platform

Founded 2012 United States San Francisco, United States 56 employees Series B Advertising, Analytics +1

General Information

Company Name Upwave
Founded Year 2012
Location United States San Francisco, United States
Employees 56
Industries Advertising, Analytics, Marketing
Funding Stage Series B
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About Upwave

Upwave, founded in 2012, positions itself as a pioneering force in the Advertising, Analytics, and Marketing industries. With a singular focus, it stands out as The Brand Outcomes Measurement Platform, dedicated exclusively to measuring and optimizing Brand Outcomes driven by advertising. Unlike competitors, Upwave centers its business on brand campaign measurement, not as a peripheral service but as its core mission.

Having analyzed over a trillion ad impressions for over 1,000 advertisers, Upwave combines scientific rigor with cutting-edge technology to assess critical metrics like Brand Lift and Brand Reach. Their comprehensive platform supports cross-channel brand measurement across channels like CTV, Digital, Social, and more, making it indispensable for Fortune 500 companies, prominent advertising agencies, and media platforms.

It's backed by influential investors including Y Combinator, Uncork Capital, and Bloomberg Beta. With no recent investments, Upwave is likely in a stable financial phase, focused on deepening its market impact.

Business keywords: Brand Outcomes Measurement, Advertising Optimization, Cross-Channel Measurement, Brand Lift Measurement, Brand Reach Validation, CTV Measurement, Digital Advertising Analytics, Social Media Advertising Analysis, Linear Advertising Measurement, Retail Media Analytics, Streaming Audio Measurement, Ad Effectiveness, Audience Segment Validation, Real-time Brand Insights, Ad Campaign Optimization

Services & Products

Brand Lift Measurement
Brand Reach Validation
Brand Optimization Recommendations
Real-Time Campaign Dashboards
AI-Powered Data Insights
Cross-Channel Measurement

Target Customers

Marketers Advertising Agencies Media Partners Brand Managers

No funding data available for Upwave yet.

Upwave Alternatives & Competitors

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FAQ About Upwave

Upwave | The Brand Outcomes Measurement Platform
Upwave was founded in 2012.
Upwave is headquartered in San Francisco, United States.
Upwave operates in Advertising, Analytics and Marketing. Its work centres on Brand Outcomes Measurement, Advertising Optimization, Cross-Channel Measurement and Brand Lift Measurement. Its customers include Marketers, Advertising Agencies and Media Partners.
Upwave has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Upwave has approximately 56 employees.
Upwave offers: Brand Lift Measurement, Brand Reach Validation, Brand Optimization Recommendations, Real-Time Campaign Dashboards, AI-Powered Data Insights, Cross-Channel Measurement.
Top alternatives and competitors to Upwave include Causiq, iSpot.tv, AudienceProject, Lifesight, Comscore, Inc.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Upwave and Causiq are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Upwave, https://bouncewatch.com/company/upwave-1, updated 24 May 2026. When citing, please name BounceWatch and link this page.

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