iSpot.tv vs Upwave

iSpot.tv

The New Standard for TV Ad Measurement

416 employees · est. 2012 · Bellevue, United States

Upwave

Upwave | The Brand Outcomes Measurement Platform

56 employees · est. 2012 · San Francisco, United States

iSpot.tv is the larger of the two.

Side-by-Side Comparison

Metric	iSpot.tv	Upwave
Founded
Founded	2012	2012
Headquarters
Headquarters	Bellevue, United States	San Francisco, United States
Employees
Employees	416 larger	56
Industry
Industry	Advertising, Analytics, Information Technology	Advertising, Analytics, Marketing
Funding Stage
Funding Stage	Private Equity	Series B
Total Funding
Total Funding	$382.80M	Not tracked yet
Funding Rounds
Funding Rounds	5	Not tracked yet
Services
Services	Not tracked yet	Brand Lift Measurement, Brand Reach Validation, Brand Optimization Recommendations, Real-Time Campaign Dashboards, AI-Powered Data Insights, Cross-Channel Measurement
Target Customers
Target Customers	Not tracked yet	Marketers, Advertising Agencies, Media Partners, Brand Managers
Taxonomy
Taxonomy	TV AdvertisingStreaming AdvertisingAd MeasurementAttribution SolutionsCreative EffectivenessMedia Planning +9	Brand Outcomes MeasurementAdvertising OptimizationCross-Channel MeasurementBrand Lift MeasurementBrand Reach ValidationCTV Measurement +9
Website
Website	ispot.tv	upwave.com

About iSpot.tv

For venture capitalists, iSpot.tv is a game-changer in TV ad measurement. Founded in 2012, the United States-based company offers fast, accurate, and actionable measurement and attribution solutions. Its services encompass assessing creative effectiveness, enhancing media plans, and attributing adve...

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About Upwave

Upwave, founded in 2012, positions itself as a pioneering force in the Advertising, Analytics, and Marketing industries. With a singular focus, it stands out as The Brand Outcomes Measurement Platform, dedicated exclusively to measuring and optimizing Brand Outcomes driven by advertising. Unlike com...

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Frequently Asked Questions

iSpot.tv was founded in 2012, based in Bellevue, United States, with 416 employees. For venture capitalists, iSpot.tv is a game-changer in TV ad measurement. Founded in 2012, the United States-based company offers fast, accurate, and actionable measurement and attribution solutions. Upwave was founded in 2012, based in San Francisco, United States, with 56 employees. Upwave, founded in 2012, positions itself as a pioneering force in the Advertising, Analytics, and Marketing industries. With a singular focus, it stands out as The Brand Outcomes Measurement Platform.

iSpot.tv has raised $382.80M and Upwave no disclosed funding. Latest stage: iSpot.tv Private Equity, Upwave Series B.

Both work in Advertising, Analytics and Marketing.

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Compiled from the BounceWatch company index. We last looked at iSpot.tv on 14 Sep 2024, and Upwave on 24 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.