Side-by-Side Comparison
| Metric | iSpot.tv | Upwave |
|---|---|---|
| Founded | ||
| Founded | 2012 | 2012 |
| Headquarters | ||
| Headquarters | Bellevue, United States | San Francisco, United States |
| Employees | ||
| Employees | 416 larger | 56 |
| Industry | ||
| Industry | Advertising, Analytics, Information Technology | Advertising, Analytics, Marketing |
| Funding Stage | ||
| Funding Stage | Private Equity | Series B |
| Total Funding | ||
| Total Funding | $382.80M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 5 | Not tracked yet |
| Services | ||
| Services | Not tracked yet | Brand Lift Measurement, Brand Reach Validation, Brand Optimization Recommendations, Real-Time Campaign Dashboards, AI-Powered Data Insights, Cross-Channel Measurement |
| Target Customers | ||
| Target Customers | Not tracked yet | Marketers, Advertising Agencies, Media Partners, Brand Managers |
| Taxonomy | ||
| Taxonomy | TV Advertising, Streaming Advertising, Ad Measurement, Attribution Solutions, Creative Effectiveness, Media Planning, Cross-platform Campaigns, Performance Measurement, Brand Impact, Business Impact, Real-time Analytics, Marketing Technology, Competitive Benchmarking, Advertising Effectiveness, Linear And Streaming TV | Brand Outcomes Measurement, Advertising Optimization, Cross-Channel Measurement, Brand Lift Measurement, Brand Reach Validation, CTV Measurement, Digital Advertising Analytics, Social Media Advertising Analysis, Linear Advertising Measurement, Retail Media Analytics, Streaming Audio Measurement, Ad Effectiveness, Audience Segment Validation, Real-time Brand Insights, Ad Campaign Optimization |
| Website | ||
| Website | ispot.tv | upwave.com |
About iSpot.tv
For venture capitalists, iSpot.tv is a game-changer in TV ad measurement. Founded in 2012, the United States-based company offers fast, accurate, and actionable measurement and attribution solutions. Its services encompass assessing creative effectiveness, enhancing media plans, and attributing adve...
About Upwave
Upwave, founded in 2012, positions itself as a pioneering force in the Advertising, Analytics, and Marketing industries. With a singular focus, it stands out as The Brand Outcomes Measurement Platform, dedicated exclusively to measuring and optimizing Brand Outcomes driven by advertising. Unlike com...
We will tell you when either one moves
BounceWatch watches iSpot.tv and Upwave for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at iSpot.tv and Upwave — by email.
Frequently Asked Questions
Compare iSpot.tv with someone else
Start typing a company name or domain.
Related Comparisons
Compiled from the BounceWatch company index. We last looked at iSpot.tv on 14 Sep 2024, and Upwave on 24 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.