UserGuiding

The smartest choice for product teams looking to drive revenue & adoption growth with superior self-service experiences.

Founded 2017 Turkey

Turkey 24 employees Seed Total: $2.20M Marketing

General Information

Company Name UserGuiding

Founded Year 2017

Location

Turkey

Employees 24

Industries Marketing

Funding Stage Seed

Business Model SaaS, B2B, Freemium

Revenue Model Subscription, Freemium, Usage Based

Offices as of Sep 2026

Istanbul, Turkey

Social

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Turkey Market

Market Signals All Companies

Marketing

Industry Signals All Companies in Turkey

UserGuiding Alternatives

All Signals Trend Reports

AI Insight

Bounce Watch AI

1 month ago

UserGuiding is strategically preparing for a significant evolution, as evidenced by a substantial website update planned for September 2026. This forward-looking development signals a potential market repositioning or a refreshed product offering, aimed at driving future growth and engagement. Such a proactive move often precedes a new expansion phase or a fundraising initiative.

Signal Types

Product Update Marketing Update

Strategic Labels

Growth Preparation Market Repositioning Product Evolution

Next Move: Fundraising

Impact: 7/10

Ideal For: B2B SaaS Growth Investors – Early Stage

About UserGuiding

UserGuiding, founded in 2017, is a promising startup based in Turkey that operates within the Marketing industry. The company offers an innovative platform designed to empower product teams to enhance user activation and drive revenue growth. By utilizing its all-in-one, no-code platform, UserGuiding facilitates the creation of superior self-service experiences, therefore optimizing product adoption and minimizing support overhead.

The platform excels in enabling product teams to quickly implement interactive in-app guides, personalized onboarding flows, AI-powered self-serve help, effective product update announcements, and seamless user feedback collection. Trusted by over 1,000 teams, UserGuiding stands out as "The smartest choice for product teams looking to drive revenue & adoption growth."

In its most recent funding round on 01 August 2020, UserGuiding secured a $1.10M Seed investment from investors including Collective Spark, Galata Business Angels, and Angel Effect, demonstrating strong investor confidence in its growth potential.

Business keywords: self-service solutions, user onboarding, product adoption, interactive guides, no-code platform, in-app guides, feature adoption, personalized onboarding, AI-powered help, support reduction, product updates, user feedback collection, NPS surveys

Services & Products

User Onboarding Software

Product Tours

Announcement Modals

Tooltips and Hotspots

In-App Surveys

AI Assistant

Custom Alerts

Analytics

Target Customers

Product Teams SaaS Companies Tech Companies UX Designers Customer Support Teams Product Managers

Pricing

as listed on Oct 30, 2026

$249–499/month · custom plans on request

Starter: $249/month
Growth: $499/month
Let's Talk: contact sales

UserGuiding's pricing page

Funding Rounds & Investors (2)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Seed	$1.10M	3	Collective Spark, Galata Business Angels +1	01 Aug 2020
Seed	$1.10M	3	Collective Spark, Galata Business Angels +1	01 Sep 2019

Latest News

View All

UserGuiding, Collective Spark liderliğinde 1,1 milyon dolar yatırım aldı

Webrazzi.com Aug 24, 2020

UserGuiding, Collective Spark liderliğinde 1.1 milyon TL yatırım aldı

Egirisim.com Sep 23, 2019

Bursa'da Uludağ Ekonomi Zirvesinde Start Up'lar yarıştı

Bursadabugun.com Mar 23, 2019

Userguiding: İnteraktif ve sonuç odaklı kullanıcı oryantasyonu aracı

Egirisim.com Oct 08, 2018

Workup Girişimcilik Programı’nın üçüncü dönemine seçilen 12 girişim

Egirisim.com Jul 17, 2018

UserGuiding Alternatives & Competitors

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UserGuiding vs

Eyelet Romania

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Pre-Seed

4 employees

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UserGuiding vs

AskNicely United States

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Series B

75 employees

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UserGuiding vs

SURVEYSENSUM Indonesia

AI Enabled Customer Feedback Platform that helps businesses gather, analyze, and take action on cust...

Non Equity Assistance

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FAQ About UserGuiding

The smartest choice for product teams looking to drive revenue & adoption growth with superior self-service experiences.

UserGuiding was founded in 2017.

UserGuiding is headquartered in Turkey. As of Sep 2026, it also has offices in Istanbul, Turkey.

UserGuiding operates in Marketing. Its work centres on self-service solutions, user onboarding, product adoption and interactive guides. Its customers include Product Teams, SaaS Companies and Tech Companies.

UserGuiding has a SaaS, B2B and Freemium business model. Its revenue comes from Subscription, Freemium and Usage Based.

As listed on UserGuiding's pricing page on Oct 30, 2026: $249–499/month · custom plans on request (Starter: $249/month; Growth: $499/month; Let's Talk: contact sales).

UserGuiding has approximately 24 employees.

UserGuiding has completed 2 funding rounds, raising a total of $2.20M. The latest funding stage is Seed.

UserGuiding offers: User Onboarding Software, Product Tours, Announcement Modals, Tooltips and Hotspots, In-App Surveys, AI Assistant, Custom Alerts, Analytics.

Top alternatives and competitors to UserGuiding include Eyelet, AskNicely, SURVEYSENSUM, holler.live, Flowla. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

UserGuiding and Eyelet are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for UserGuiding, https://bouncewatch.com/company/userguiding, updated 20 September 2026. When citing, please name BounceWatch and link this page.