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Veestro logo — company profile

Veestro

Founded 2012 United States Los Angeles, United States 9 employees Venture round Total: $3.58M E-Commerce, Food and Beverage +1

General Information

Company Name Veestro
Founded Year 2012
Location United States Los Angeles, United States
Employees 9
Industries E-Commerce, Food and Beverage, Hospitality
Funding Stage Venture round
Social

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About Veestro

Veestro, a US-based startup founded in 2012, received a significant investment of $1.70M through a Venture Round investment led by Blue Horizon on 02 April 2020. The company, operating in the E-Commerce and Hospitality industries, takes pride in its recognition as the winner of the 2017 Veggie Award for Best Meal Delivery Service. Veestro sets itself apart by offering delectable plant-based meals that are freshly made and delivered frozen to the door, allowing for convenient, heat-and-eat options for busy individuals. The company's story is rooted in the founders' upbringing in Costa Rica, where the daily norm involved fresh, vegetable and fruit-rich home cooked meals, reflecting the pura vida lifestyle. Former banker, Mark, and his sister Monica, leveraged their Costa Rican upbringing and business acumen to address the challenge of balancing healthy and fast meal options in modern life. Their dedication led to the establishment of Veestro, which aims to bring the pura vida lifestyle to modern American living through delicious, organic, sustainable, plant-based meals, fully prepared and delivered. This emphasis on feeding the body and soul aligns with the company's vision, and with the recent investment, Veestro is poised for further growth and impact in the market.

Business keywords: meal delivery service, plant-based meals, frozen meals, healthy eating, convenience, organic, sustainable, Costa Rican-inspired, food business, fundraising, entrepreneurship, healthy lifestyle, business development

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $1.70M 1
Blue Horizon
Blue Horizon
02 Apr 2020
Seed Round Undisclosed 1
Blue Horizon
Blue Horizon
05 Sep 2018
Venture Round $1.50M 2
M&A Capital
M&A Capital, Starcorp International S.A.
05 Apr 2016
Seed Round $375.00K -
31 Oct 2014

Veestro Alternatives & Competitors

View All Alternatives
Veestro vs
Mosaic Foods
Mosaic Foods United States

Veggie-packed meals in minutes. Hand-cooked and delivered to you.

Seed
17 employees
E-Commerce, Food Delivery
Veestro vs
Gobble
Gobble United States

Prepped recipe ingredients delivered to your door, so that you can have flavorful meals cooked up in...

Convertible Note
139 employees
E-Commerce, Food and Beverage
Veestro vs
fiid | Certified B Corp
fiid | Certified B Corp Ireland

Mealtimes made better

Venture round
4 employees
E-Commerce, Food and Beverage
View all alternatives

FAQ About Veestro

Veestro won the 2017 Veggie Award for Best Meal Delivery Service! Veestro offers delicious plant-based meals, made fresh and delivered to your door frozen. Healthy, heat-and-eat meals for busy people. Our Story: Mark and Monica had grown up in Costa Rica, where fresh, home-cooked meals with ton...
Veestro was founded in 2012.
Veestro is headquartered in Los Angeles, United States.
Veestro operates in E-Commerce, Food and Beverage and Hospitality. Its work centres on meal delivery service, plant-based meals, frozen meals and healthy eating.
Veestro has approximately 9 employees.
Veestro has completed 4 funding rounds, raising a total of $3.58M. The latest funding stage is Venture round.
Top alternatives and competitors to Veestro include Mosaic Foods, Gobble, fiid | Certified B Corp, Yocomobien.es, Simpls. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Veestro and Mosaic Foods are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Veestro, https://bouncewatch.com/company/veestro, updated 12 September 2024. When citing, please name BounceWatch and link this page.

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