London, United Kingdom
VIEVE is a burgeoning name in the E-Commerce and Wellness Beauty sectors, founded in 2020 by expert makeup artist Jamie Genevieve. With its headquarters in the United Kingdom, the company is making significant strides with its mantra of offering 100% vegan & cruelty-free high-performance makeup.
VIEVE's products are designed with a keen focus on innovation and inclusivity, resonating with a wide array of consumers who appreciate quality and ethical beauty options. The brand distinguishes itself not only through its products but also by providing users with valuable beauty knowledge, tips, and techniques for every style, enhancing user engagement and brand loyalty.
The company recently secured a £1.00M Series A investment on 04 November 2022, indicating growing investor confidence and future potential. This round was supported by Pembroke VCT, Active Partners, and Samos Investments, reflecting a strong backing from experienced investors.
