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Vital Proteins logo — Vital Proteins engages in providing natural, whole food prot...

Vital Proteins

Vital Proteins engages in providing natural, whole food proteins that support animal well-being and sustainable eco-friendly practices

Founded 2014 United States Chicago, United States 206 employees Acquired Total: $19.00M Food and Beverage, Health Care +2

General Information

Company Name Vital Proteins
Founded Year 2014
Location United States Chicago, United States
Employees 206
Industries Food and Beverage, Health Care, Health and Wellness +1
Funding Stage Acquired
Business Model D2C, E Commerce, Subscription Box
Revenue Model Product Sales, Subscription
Social

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About Vital Proteins

Vital Proteins, founded in 2014, operates at the intersection of the Food and Beverage, Health Care, Health and Wellness, and Sports sectors. The company is committed to providing natural, whole-food proteins, emphasizing the critical role of collagen in supporting overall health, beauty, fitness, and well-being.

The company's philosophy draws inspiration from ancestral nutrition practices, focusing on the reintroduction of collagen—a nutrient largely stripped from modern diets. Vital Proteins differentiates itself with sustainable, eco-friendly practices, sourcing proteins from cows that graze on lush pastures, ensuring high-quality, ethically produced proteins.

In its journey, Vital Proteins caught the attention of Nestlé Health Science, leading to an acquisition investment in early 2022. This strategic move underscores Vital Proteins' potential in the burgeoning health and wellness industry, attracting significant interest from investors looking to capitalize on natural, sustainable nutrition trends.

Business keywords: natural proteins, whole food nutrition, collagen supplements, sustainable practices, animal well-being, eco-friendly, grass-fed cattle, health and wellness, fitness nutrition, natural beauty, skin health, joint support, hair and nail health, bone health, youthful vitality

Services & Products

Collagen Peptides
Collagen Capsules
Protein Powders
Gummies
Creatine Supplements

Target Customers

Health enthusiasts Fitness enthusiasts People seeking skin and hair health Individuals with active lifestyles Vegans and Pescatarians

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition Undisclosed 1
Nestlé Health Science
Nestlé Health Science
01 Feb 2022
Late VC $19.00M 1
CAVU Consumer Partners
CAVU Consumer Partners
01 Nov 2017

Vital Proteins Alternatives & Competitors

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Vital Proteins vs
CLARITY Collagen GmbH
CLARITY Collagen GmbH Germany

Premium German-made collagen for beauty, vitality & joint health. Science-backed, clean and highly b...

3 employees
Food and Beverage, Health and Wellness
Vital Proteins vs
Glimja
Glimja Sweden

Simplifying greater health

17 employees
Health Care, Health and Wellness
Vital Proteins vs
Vilgain
Vilgain Czech Republic

Our mission is to make superior nutrition widely available, improving human capability to create the...

76 employees
Consumer Goods, E-Commerce
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FAQ About Vital Proteins

Vital Proteins engages in providing natural, whole food proteins that support animal well-being and sustainable eco-friendly practices
Vital Proteins was founded in 2014.
Vital Proteins is headquartered in Chicago, United States.
Vital Proteins operates in Food and Beverage, Health Care, Health and Wellness and Sports. Its work centres on natural proteins, whole food nutrition, collagen supplements and sustainable practices. Its customers include Health enthusiasts, Fitness enthusiasts and People seeking skin and hair health.
Vital Proteins has a D2C, E Commerce and Subscription Box business model. Its revenue comes from Product Sales and Subscription.
Vital Proteins has approximately 206 employees.
Vital Proteins has completed 2 funding rounds, raising a total of $19.00M. The latest funding stage is Acquired.
Vital Proteins offers: Collagen Peptides, Collagen Capsules, Protein Powders, Gummies, Creatine Supplements.
Top alternatives and competitors to Vital Proteins include CLARITY Collagen GmbH, Glimja, Vilgain, Infinite Roots®. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Vital Proteins and CLARITY Collagen GmbH are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Vital Proteins, https://bouncewatch.com/company/vital-proteins, updated 30 April 2026. When citing, please name BounceWatch and link this page.

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