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VIU Eyewear logo — Swiss eyewear brand combining high fashion with technical in...

VIU Eyewear

Swiss eyewear brand combining high fashion with technical innovation and precise craftsmanship.

Founded 2013 Switzerland Zurich, Switzerland 221 employees Venture round E-Commerce, Fashion +1

General Information

Company Name VIU Eyewear
Founded Year 2013
Location Switzerland Zurich, Switzerland
Founders / Decision Makers
Team member
Employees 221
Industries E-Commerce, Fashion, Lifestyle
Funding Stage Venture round
Social

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About VIU Eyewear

VIU Eyewear is a Swiss brand redefining the eyewear industry by blending high fashion with technological innovation and precise craftsmanship. Founded in 2013, the company challenges traditional norms through its distinctive design, production, and distribution approach.

Under the creative vision of Creative Director Fabrice Aeberhard, VIU Eyewear partners with esteemed manufacturers in Italy and Japan to ensure superior quality matched with fair pricing. The company's use of authentic Italian acetate, high-quality Japanese titanium, and pioneering 3D-printing technology highlights its commitment to individuality and craftsmanship.

Operating as a direct-to-consumer brand, VIU Eyewear offers its products through more than 50 retail locations across Europe and its global online platform. The startup last received a Venture Round investment on 07 July 2020, backed by Sparrow Ventures and Swiss Startup Capital.

Positioned within the E-Commerce, Fashion, and Lifestyle sectors, VIU Eyewear stands as a promising investment opportunity due to its innovative edge and strategic market presence.

Business keywords: High Fashion Eyewear, Technical Innovation, Precise Craftsmanship, Direct-to-Consumer, Omnichannel Retail, Vertical Integration, Italian Acetate, Japanese Titanium, 3D-Printing Technology, Sustainable Products, Premium Eyewear, Modern Design, Optical Industry Disruption, Independent Manufacturing Partnerships

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round Undisclosed 2
Sparrow Ventures, Swiss Startup Capital
07 Jul 2020
Venture Round Undisclosed 2
Eight Roads Ventures, Gentian Investments
12 Oct 2018

VIU Eyewear Alternatives & Competitors

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VIU Eyewear vs

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VIU Eyewear vs

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GlassesUSA.com
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The fastest-growing, leading online eyewear retailer in the US. Founded to disrupt the global eyewea...

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FAQ About VIU Eyewear

Swiss eyewear brand combining high fashion with technical innovation and precise craftsmanship.
VIU Eyewear was founded in 2013.
VIU Eyewear is headquartered in Zurich, Switzerland.
VIU Eyewear operates in E-Commerce, Fashion and Lifestyle. Its work centres on High Fashion Eyewear, Technical Innovation, Precise Craftsmanship and Direct-to-Consumer.
VIU Eyewear has approximately 221 employees.
VIU Eyewear has completed 2 funding rounds. The latest funding stage is Venture round.
Top alternatives and competitors to VIU Eyewear include FABBRICATORINO, JIMMY FAIRLY, GlassesUSA.com, Tamara Mellon, Carmichael & Co. USA. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
VIU Eyewear and FABBRICATORINO are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for VIU Eyewear, https://bouncewatch.com/company/viu-eyewear, updated 26 September 2026. When citing, please name BounceWatch and link this page.

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