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Waffle Labs logo — An MIT spinoff machine learning company dedicated to improvi...

Waffle Labs

An MIT spinoff machine learning company dedicated to improving sales, conversion, and loss ratios, by double digits.

Founded 2018 United States New York, United States 10 employees Venture round Total: $5.42M Financial Services, Fintech +2

General Information

Company Name Waffle Labs
Founded Year 2018
Location United States New York, United States
Employees 10
Industries Financial Services, Fintech, Insurance +1
Funding Stage Venture round
Business Model B2C, Platform, Marketplace
Revenue Model Commission, Marketplace Fee, Performance Based
Social

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About Waffle Labs

Waffle Labs, an innovative insurtech startup, emerged from the Barclays Techstars & MIT Delta V accelerator, aiming to transform the insurance landscape. Founded in 2018, the company is headquartered in the United States and operates within the Financial Services, Fintech, Insurance, and Insurtech industries.

With the ambition to redefine personal insurance, Waffle Labs offers a diverse range of products including renters, pet, personal cyber, and term life insurance. Their emphasis on creating an insurance experience that is accessible, user-friendly, transparent, and affordable reflects a commitment to challenging traditional industry norms.

Their slogan, "An MIT spinoff machine learning company dedicated to improving sales, conversion, and loss ratios, by double digits," captures their forward-thinking approach. The company's last financial milestone was a Venture Round investment on 01 July 2022, indicating ongoing investor interest in their disruptive potential.

Business keywords: Insurtech, Insurance Technology, Sales Optimization, Conversion Improvement, Customizable Insurance Plans, Renters Insurance, Pet Insurance, Personal Cyber Insurance, Term Life Insurance, Startup Accelerator, AI in Insurance, Financial Services Innovation, Customer-Centric Insurance

Services & Products

Instant insurance quotes
Personalized coverage options
Fully digital insurance experience
Insurance policy access and management

Target Customers

Renters seeking insurance Pet owners Homeowners and auto owners Individuals seeking comprehensive and customizable insurance options

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round Undisclosed -
01 Jul 2022
Convertible Note Undisclosed 2
Goodwater Capital, Amadeo Global
01 May 2022
Seed Round $5.00M 3
Techstars, Verve Ventures +1
05 Apr 2021
Series A $299.99K 2
Techstars, Recharge Thematic Ventures
16 Mar 2021
Pre Seed Round Undisclosed -
14 Mar 2019
Pre Seed Round $113.33K 1
Techstars
10 Sep 2018

Waffle Labs Alternatives & Competitors

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Waffle Labs vs
Toggle Insurance
Toggle Insurance United States

Toggle® offers customized insurance subscriptions for today's modern consumer.

22 employees
Financial Services, Insurance
Waffle Labs vs
smallticket
smallticket Korea South

Digital insurance brokerage platform providing micro-segmented groups with the customized policies a...

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Waffle Labs vs
Thinkseg
Thinkseg Brazil

Somos uma start-up de seguros que #PensaDiferente.

24 employees
Financial Services, Insurance

FAQ About Waffle Labs

An MIT spinoff machine learning company dedicated to improving sales, conversion, and loss ratios, by double digits.
Waffle Labs was founded in 2018.
Waffle Labs is headquartered in New York, United States.
Waffle Labs operates in Financial Services, Fintech, Insurance and Insurtech. Its work centres on Insurtech, Insurance Technology, Sales Optimization and Conversion Improvement. Its customers include Renters seeking insurance, Pet owners and Homeowners and auto owners.
Waffle Labs has a B2C, Platform and Marketplace business model. Its revenue comes from Commission, Marketplace Fee and Performance Based.
Waffle Labs has approximately 10 employees.
Waffle Labs has completed 6 funding rounds, raising a total of $5.42M. The latest funding stage is Venture round.
Waffle Labs offers: Instant insurance quotes, Personalized coverage options, Fully digital insurance experience, Insurance policy access and management.
Top alternatives and competitors to Waffle Labs include Toggle Insurance, smallticket, Thinkseg, Insurify, Polaris Insurance Broker. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Waffle Labs and Toggle Insurance are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Waffle Labs, https://bouncewatch.com/company/waffle-insurance, updated 5 April 2026. When citing, please name BounceWatch and link this page.

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