Nairobi, Kenya
wasoko.com is a forward-thinking platform that aims to revolutionize the food supply chain by digitally connecting farmers, drivers, and retailers. Their mission encapsulated in the slogan, "Connects small stores to digital economy for access to essential products and services," highlights their commitment to providing efficient, cost-effective solutions for fresh produce distribution.
Established in 2015 and headquartered in Kenya, wasoko.com focuses on enabling farmers to sell directly to urban retailers, which boosts farmer revenue and decreases costs for retailers. They specifically target regions with favorable farming climates and are currently piloting operations in Nairobi, Kenya, beginning with tomatoes due to its local importance. Their ambition is to streamline and own the future food supply chain, thereby creating a more sustainable agricultural economy.
The company has garnered significant attention, securing a $125.00M Series B investment on 16 March 2022, with notable investors including Quona Capital, Golden Palm Investments, JAM Fund, and others. Operating at the intersection of Consumer Goods, Logistics, Supply Chain, and CRM and Sales, wasoko.com presents an attractive option for investors seeking impactful, scalable innovations in the agricultural sector.
