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WhatMatters logo — Vos essentiels bio, bons & rechargeables du soin, de l’hygiè...

WhatMatters

Vos essentiels bio, bons & rechargeables du soin, de l’hygiène et de la maison. 100% clean et made in 🇫🇷

Founded 2020 France France 24 employees Seed Total: $4.00M Health Care, Wellness Beauty

General Information

Company Name WhatMatters
Founded Year 2020
Location France France
Employees 24
Industries Health Care, Wellness Beauty
Funding Stage Seed
Social

BounceWatch is an independent company data service, not affiliated with WhatMatters. To contact WhatMatters, visit what-matters.fr.

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About WhatMatters

WhatMatters is a French startup that embodies the ethos of providing essential, organic, and rechargeable products for skincare, hygiene, and household needs. Launched in 2020, the company offers a range of Health Care and Wellness Beauty items that are 100% clean and proudly made in 🇫🇷. The recent milestone for WhatMatters includes securing a significant €4.00M Seed Round investment dated 24 February 2022. Notably, the funding round saw participation from Bpifrance, Citizen Capital, Euazeo, and Manzanita Capital, reflecting a strong vote of confidence from reputable investors in the startup's vision and potential. With its commitment to sustainability and high-quality, locally-made products, WhatMatters is well-positioned to carve a niche in the market and cater to the growing demand for eco-conscious consumer choices.

Business keywords: Clean Beauty, Home Care, Hygiene Products, Bio Cosmetics, Eco-Friendly, Personal Care, Family Care, Sustainable Products, French Products

Services & Products

Eco-rechargeable household and personal care products

Target Customers

Environmentally conscious consumers looking for sustainable and eco-friendly household and personal care solutions

Funding Rounds & Investors (1)

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Funding Stage Amount Investors Lead Investors Date
Seed Round €4.00M 4
Bpifrance Citizen Capital Euazeo
Bpifrance, Citizen Capital +2
24 Feb 2022

Latest News

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Feel like royalty: 10 European startups focused on beauty and personal care — Eu-startups
Feel like royalty: 10 European startups focused on beauty and personal care
Eu-startups Jul 15, 2024

WhatMatters Alternatives & Competitors

View All Alternatives
WhatMatters vs
NUOO
NUOO France

NUOO, dénicheur de pépites bio & naturelles. 🌿 Eshop, box beauté et boutiques.

31 employees
Food and Beverage, Health Care
WhatMatters vs
PAOS
PAOS France

🌱 soins d'hygiène bio zéro-déchet 🏞️ pour voyager léger 👣sans laisser de traces 🇫🇷 #cosmetiquesol...

Pre-Seed
11 employees
Health Care, Health and Wellness
WhatMatters vs
BLOOMUP Natural beauty (Énergie Fruit, Énergiqa skincare)
BLOOMUP Natural beauty (Énergie Fruit, Énergiqa skincare) France

La cosmétique autrement : beauté française, naturelle, 100% traçable. French clean beauty that wor...

Seed
22 employees
E-Commerce, Health Care
View all alternatives

FAQ About WhatMatters

Vos essentiels bio, bons & rechargeables du soin, de l’hygiène et de la maison. 100% clean et made in 🇫🇷
WhatMatters was founded in 2020.
WhatMatters is headquartered in France.
WhatMatters operates in Health Care and Wellness Beauty. Its work centres on Clean Beauty, Home Care, Hygiene Products and Bio Cosmetics. Its customers include Environmentally conscious consumers looking for sustainable and eco-friendly household and personal care solutions.
WhatMatters has approximately 24 employees.
WhatMatters has completed 1 funding round, raising a total of $4.00M. The latest funding stage is Seed.
WhatMatters offers: Eco-rechargeable household and personal care products.
Top alternatives and competitors to WhatMatters include NUOO, PAOS, BLOOMUP Natural beauty (Énergie Fruit, Énergiqa skincare), Clarel, TOUN28. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
WhatMatters and NUOO are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for WhatMatters, https://bouncewatch.com/company/whatmatters, updated 11 June 2025. When citing, please name BounceWatch and link this page.

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