Slogan: Decarbonising the Wine Industry
Description: When in Rome (B Corp™) is on a mission to decarbonise the wine industry. We help wine lovers everywhere discover the joy of drinking wine the way the Italians do, with high quality, but accessible wines produced with the smallest possible climate impact. Our wines are sold only in low carbon packaging formats and we work together with our suppliers to continually reduce the carbon footprint of our products, which is documented and published as part of our commitment to transparency. Find us nationwide in Sainsbury’s, Waitrose, Ocado, WHSmith travel stores, Amazon and wheninromewine.com. Being served by the BA High Life Café, Jockey club and independent bars, restaurants and venues across the country.
Founded: 2016
Industries: E-Commerce, Manufacturing
Headquarter: United Kingdom
Last Investment: Seed Round investment at 12 April 2023
Last Investment Investors: Future Planet Capital
This UK-based startup, When in Rome | B Corp™, is making significant strides in decarbonising the wine industry. Their mission to provide high-quality, environmentally conscious wines aligns with evolving consumer preferences. The company, founded in 2016, operates in the e-commerce and manufacturing industries. Their last investment, a Seed Round investment from Future Planet Capital in April 2023, signifies investor confidence in the venture’s potential. With a widespread presence in notable retail outlets and partnerships with reputable establishments, When in Rome | B Corp™ demonstrates promising growth and a commitment to sustainable practices.