Whirli is a UK based online toy library, dubbed as 'The UK's ever-changing toy box subscription'. Founded in 2018, the platform operates as a 'Netflix for Toys', offering a subscription model that provides parents and children access to a vast shareable toy collection for a fixed monthly fee. The service allows parents to select the toys they desire, have them delivered, and return them in exchange for something new, promoting convenience and cost efficiency. Furthermore, this initiative contributes to reducing household clutter and promotes environmental sustainability. Their last investment round amounted to a significant £4.00M, secured on 14 December 2020, with backing from notable investors such as MMC Ventures, Octopus Ventures, and Mandeep Singh. Operating within the E-Commerce sector, Whirli's innovative approach to toy consumption sets it apart in the marketplace.
Whirli
The UK's ever-changing toy box subscription
London, United Kingdom
6 employees
Seed
Total: $5.22M
E-Commerce
General Information
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United Kingdom Market
E-Commerce
About Whirli
Taxonomy: toy rental, subscription service, children's toys, retail solution, borrowing economy, sustainable consumerism, circular economy, asset-light model, recommerce, product lifecycle management, customer retention, sustainable business model
Funding Rounds & Investors (2)
View All| Funding Stage | Amount | Investors | Lead Investors | Date |
|---|---|---|---|---|
| Seed Round | £4.00M | 3 |
|
14 Dec 2020 |
| Pre Seed Round | £1.22M | - | 30 Nov 2019 |
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