Leeds, United Kingdom
White Label Loyalty, founded in 2015 and headquartered in the United Kingdom, operates in the SaaS, CRM, and Sales industries. The company’s slogan, “Simple loyalty solutions for complex needs. Focus on your customers - not the tech.,” captures its mission to simplify the customer loyalty experience for businesses.
The company offers an API-first loyalty platform designed to enhance the customer-brand relationship through advanced reward systems. Its technology enables businesses to seamlessly integrate the platform with existing systems, offering customization based on customer actions. These features help businesses deliver frictionless customer experiences while capturing valuable behavioral and transactional data, thus driving sales and boosting customer retention.
In May 2025, White Label Loyalty secured a $15.00M Late VC investment from Spectral Capital. This recent injection of capital positions the company well for expansion and enhancing its technological offerings.
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