Fond Du Lac, United States
Company Name: WiLL | Wisconsin Lighting Lab®
Slogan: Making High Output Easy
Description: Wisconsin Lighting Lab, Inc. (WiLL) is a family-owned and -operated business that designs, engineers, manufactures, markets, and distributes innovative lighting and technology infrastructure products under its NAFCO, WiLLsport, WiLLstudio, WiLLev, and WiLLcloud brands. NAFCO focuses on commercial light pole and fixture products, WiLLsport specializes in sports and large area lighting systems, WiLLstudio offers architectural and decorative lighting products, WiLLev provides Electric Vehicle Supply Equipment (EVSE) for sustainable transportation, and WiLLcloud develops software and IoT products to maximize application excitement and product value.
WiLL’s mission is to revolutionize small business manufacturing and ignite a passion for designing, engineering, and building within its communities by developing and producing amazing products for exciting applications — all while opening its doors to create a community of shared learning that celebrates the craftsmanship, artistry, and ingenuity of those who shape and build our world.
WiLL’s name embodies its core values: "Wisconsin" represents its roots, community, and Midwest work ethic and grit; "Lighting" signifies its focus on customer-centric product innovation and support; and "Lab" embodies its commitment to curiosity, experimentation, and continuous improvement over the long term.
Established in 2017 through the merger of NAFCO (est. 1973), a metal fabrication shop, 1030i (est. 2005), a college marketing business, and LightPolesPlus.com (est. 2008), an online distributor, WiLL is the fusion of rich history, innovative team members, and a bright future.
Industries: Industrial, Manufacturing
Headquarter: United States
Last Investment: There is no publicly available information regarding the last investment and investors for WiLL.
