Austria
woom, established in 2013, is a trailblazer in the Consumer Goods and Manufacturing industries, focusing on creating premium children's bikes. The company was founded by Christian Bezdeka and Marcus Ihlenfeld in Vienna, Austria with the aim of inspiring children and teenagers to embrace cycling.
With a dedication to lightweight construction, high-quality components, and a child-specific geometry, woom has elevated its position to become the market leader in Austria and expanded its footprint to more than 30 countries, including a significant presence in the USA. The company employs around 200 people, predominantly in Austria.
As of the 2022 financial year, woom achieved over €100 million in sales, indicating robust market demand and scalability. This aligns with their recent Private Equity Round investment on 27 December 2022, backed by Jebsen Capital and Bregal Unternehmerkapital. Such financial backing positions woom for continued global expansion and innovation in the children's bike sector.
