Xiaohongshu logo — Inspire Lives

Xiaohongshu

Inspire Lives

Founded 2013 China Shanghai, China 3635 employees Venture round Total: $1.27B E-Commerce, Mobile +1

General Information

Company Name Xiaohongshu
Founded Year 2013
Location China Shanghai, China
Founders / Decision Makers
Team member
Employees 3635
Industries E-Commerce, Mobile, Social Media
Funding Stage Venture round
Social

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About Xiaohongshu

Xiaohongshu is a Chinese E-commerce startup founded in 2013 with a mission to "inspire lives." It operates as a lifestyle platform that encourages users to explore diverse lifestyles. The platform boasts millions of daily users who share experiences related to cosmetics, beauty, fashion, education, food, travel, entertainment, fitness, and childcare through various formats such as photos, text, videos, and livestreaming. Notably, it seamlessly integrates authentic community content with commerce, emerging as a popular go-to destination for lifestyle decisions. The company recently secured a significant $500.00M Series E investment on 08 November 2021, with notable investors including Temasek Holdings, Genesis Capital, Tencent, Tiantu Capital, and Alibaba Group. For more information, visit http://www.xiaohongshu.com.

Business keywords: lifestyle platform, community-driven, content sharing, e-commerce integration, fashion, beauty, travel, fitness, childcare, user-generated content, overseas shopping, positive energy, WOM marketing, online community

Funding Rounds & Investors (10)

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Funding Stage Amount Investors Lead Investors Date
Venture round $350.00M 10
GSR Ventures, IDG Capital +8
26 May 2026
Secondary Market Undisclosed 5
CITIC Capital, DST Global +3
11 Jul 2024
Secondary Market Undisclosed 1
Sequoia Capital China
26 Sep 2023
Series E $500.00M 5
Temasek Holdings, Genesis Capital +3
08 Nov 2021
Series D $300.00M 8
GSR Ventures, ZhenFund +6
01 Jun 2018
Series C CNY994.01K 1
ZhenFund
25 Jan 2017
Series C $100.00M 1
Tencent
30 Mar 2016
Series B $17.50M 1
Notable Capital
09 Jun 2015
Series A CNY141.03K 1
ZhenFund
12 Aug 2014
Seed Round CNY150.00K 1
ZhenFund
01 Sep 2013

Xiaohongshu Alternatives & Competitors

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Distaff
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https://apps.apple.com/us/app/distaff/id1526038082 download the app today!

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Social Media | Content | Videos

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Advertising, Digital Media

FAQ About Xiaohongshu

Inspire Lives
Xiaohongshu was founded in 2013.
Xiaohongshu is headquartered in Shanghai, China.
Xiaohongshu operates in E-Commerce, Mobile and Social Media. Its work centres on lifestyle platform, community-driven, content sharing and e-commerce integration.
Xiaohongshu has approximately 3635 employees.
Xiaohongshu has completed 10 funding rounds, raising a total of $1.27B. The latest funding stage is Venture round.
Top alternatives and competitors to Xiaohongshu include Trell, Distaff, POPxo | Good Glamm Group, The Shonet, Foundshopping.com. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Xiaohongshu and Trell are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Xiaohongshu, https://bouncewatch.com/company/xiaohongshu, updated 26 May 2026. When citing, please name BounceWatch and link this page.

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