Traditional Chinese medicine (TCM) forms the core of YINA's offerings, emphasizing holistic healing, prevention, and bodily attunement. With a history of over 2500 years, TCM advocates for the mind-body-nature connection and balance, aligning with modern wellness concepts. The company seeks to restore the connection with nature, a fundamental aspect of TCM philosophy.
YINA operates in the Consumer Goods and E-Commerce industries, with its headquarters in the United States. The company secured a Seed Round investment on 01 February 2021, with participation from notable investors including Aglaé Ventures, FAB Ventures Co-Creation Studio, and Kid Venture Capital. This funding aligns with the company's mission to bring traditional Chinese medicine to a wider audience and integrate it into modern wellness rituals.