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Yowie Group Ltd. logo — We make surprise-inside confectionary products that become t...

Yowie Group Ltd.

We make surprise-inside confectionary products that become top selling items in the Novelty Candy category at retail

Founded 2012 Australia Australia 12 employees Post Ipo Equity Total: $32.00M Analytics, Information Technology +3

General Information

Company Name Yowie Group Ltd.
Founded Year 2012
Location Australia Australia +2
Employees 12
Industries Analytics, Information Technology, Messaging +2
Funding Stage Post Ipo Equity
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About Yowie Group Ltd.

Yowie Group Ltd. is an Australian company founded in 1999, specializing in creating surprise-inside confectionary products. Their core product, known as a Yowie, is a chocolate treat centered around the legend of 'bigfoot'. The company's lineup of snacks aims to provide an adventure-filled experience, combining delicious treats with the excitement of discovering something new. The six Yowie characters are each guardians of specific wildlife habitats, serving the dual purpose of providing fun while educating children about wildlife conservation. Yowie Group Ltd. offers a longer engagement compared to traditional snack foods, focusing on storytelling and wildlife education. The company went public on the Australian Securities Exchange (ASX) in December 2012 under the code name 'YOW'. Their last investment of $32.00M in post-IPO equity came on 16 May 2016. The unmistakable call of the bigfoot, "YOWIE," draws children to their products, inviting them to join imaginative adventures and learn about endangered wildlife. Yowie Group Ltd. presents a unique and engaging approach to snack foods, combining entertainment, education, and conservation.

Taxonomy: novelty candy, confectionary innovation, adventure-filled snacks, mystery and surprise, wildlife conservation, educational storytelling, yowie characters, video chat, collectibles, 100% Milk Chocolate, gluten free candy, non-GMO chocolate, sustainably sourced chocolate, parent-child engagement

Funding Rounds & Investors (1)

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Funding Stage Amount Investors Lead Investors Date
Post-IPO Equity •••••• - 16 May 2016

FAQ About Yowie Group Ltd.

We make surprise-inside confectionary products that become top selling items in the Novelty Candy category at retail
Yowie Group Ltd. was founded in 2012.
Yowie Group Ltd. is headquartered in Australia.
Yowie Group Ltd. operates in the following industries: Analytics, Information Technology, Messaging, Messaging and Telecommunications, Media.
Yowie Group Ltd. has approximately 12 employees.
Yowie Group Ltd. has completed 1 funding round, raising a total of $32.00M. The latest funding stage is Post Ipo Equity.

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