YuLife

YuLife, headquartered in the United Kingdom, is a pioneering company in the Health and Wellness, Insurance, and Human Resources sectors. Founded in 2016, YuLife has transformed traditional life insurance by introducing their flagship product, group life insurance, designed to foster engagement and wellbeing. With a compelling mission to inspire people to live their best lives—both financially and mentally—YuLife delivers financial products that not only protect but also reward wellbeing.

Their innovative approach revolves around the game-like YuLife app, which encourages users to engage in daily wellness activities, earning YuCoin for incentives such as gifts and charitable contributions. This approach yields high engagement, with over a third of their customer base interacting daily, a stark contrast to typical yearly engagements in the industry.

The company last received a Non Equity Assistance investment from Future Fifty on September 21, 2022. As YuLife continues to challenge the status quo, it's uniquely positioned to address the burgeoning demand for meaningful employee benefits.