Chicago, United States
ZENB, a subsidiary of Mizkan, was founded in 2018 with a mission to revolutionize the food industry through plant-based products. With the slogan "Moving Food Culture Forward with Plant-based Products," ZENB has carved a niche in the E-Commerce and Food and Beverage sectors by focusing on sustainability and nutrition.
Inspired by the Japanese expression "Zenbu," meaning whole, ZENB emphasizes using the entirety of vegetables—stems, skin, and seeds—to create snacks that maximize nutritional value while minimizing food waste. This innovative approach not only addresses global sustainability concerns but also educates consumers about the benefits of whole food consumption.
Headquartered in the United States, ZENB is an example of how traditional culinary culture can be integrated with modern sustainability practices. While the company has yet to receive recent external investment, its backing by Mizkan positions it well for potential growth and market expansion.
