Zerezes, established in 2012, is a Brazilian startup that is redefining the consumer eyewear market. Operating within the realms of Consumer Goods, Fashion, and Retail, the company distinguishes itself by approaching eyewear not just as a vision correction tool but as a potent form of personal expression. This unique philosophy is encapsulated in their distinctive slogan, "Até dói chamar de ótica!"
Headquartered in Brazil, Zerezes is actively engaged in the Marketing, CRM, and Sales sectors, utilizing a design-centric approach to foster deeper consumer engagement. The company recently secured a venture infusion of BRL20.00M on November 24, 2022, with strategic backing from Shift Capital and Order VC. This investment underscores the potential of Zerezes to not only innovate within its industry but also scale efficiently, positioning itself as a strong contender in the eyewear market landscape.