ZeroLight, founded in 2014 and headquartered in the United Kingdom, positions itself at the intersection of VR/AR, Marketing, and the Automotive industry with its compelling slogan: "Stunning digital customer experiences that convert."
The company's core offering is a product-configuration and content-production platform that gives automotive OEMs a distinct competitive edge globally. By leveraging cloud technology, ZeroLight delivers real-time rendering solutions that are both accessible and cost-effective. The platform elevates the vehicle-shopping journey through enhanced engagement, personalization, and ultimately, increased sales. Such offerings have attracted collaborations with industry leaders like VW, Audi, BRP, BMW, Nissan, and Lucid Motors.
The firm last received a £4.75M Series A investment on 16 July 2020 from Northstar Ventures, underscoring investor confidence in its growth trajectory. This funding supports the expansion of its innovative customer experiences in the automotive sector, ensuring its continued relevance and leadership.