Skip to content
Zinnia logo — company profile

Zinnia

Founded 2005 United States Greenwich, United States 2457 employees Insurance, Insurtech +2

General Information

Company Name Zinnia
Founded Year 2005
Location United States Greenwich, United States
Employees 2457
Industries Insurance, Insurtech, SaaS +1
Offices as of Oct 2026
Greenwich, United States Topeka, United States Bridgewater, United States Montreal, Canada Gurugram, India Pune, India New York, United States
Social

BounceWatch is an independent company data service, not affiliated with Zinnia. To contact Zinnia, visit zinnia.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does Zinnia compare?

A PDF of Zinnia and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting Zinnia soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Acquisition Rumor Oct 21, 2026

There are rumors that Eldridge Industries is in talks to acquire an insurance software unit from DXC Technology for an estimated value of $2.4 bn.

New Partnership Oct 16, 2026

Zinnia partnered with LIMRA and Nasdaq for a special podcast series.

Product Launch Oct 14, 2026

Zinnia launched a connected bundle for the independent annuity channel, combining SmartOffice, Quoting, and AnnuityNet into one platform.

AI Insight

Bounce Watch AI
1 week ago

Zinnia is demonstrating significant strategic momentum in October 2026, highlighted by the launch of a connected annuity bundle that enhances its technology solutions for a key market segment. This product innovation is complemented by strong industry recognition, earning a spot on FinTech Global's #Insurtech100 list, and a strategic media partnership with Nasdaq and LIMRA. These developments collectively underscore Zinnia's commitment to expanding its market offerings, strengthening its industry standing, and solidifying its role as a leader in insurance technology.

Signal Types
Product Launch Recognition Partnership
Strategic Labels
Product Expansion Market Recognition Industry Partnerships
Next Move: Market Expansion
·
Impact: 8/10
·
Ideal For: Growth Equity Investors — Insurtech

About Zinnia

Zinnia, founded in 2005, is revolutionizing the insurance industry by simplifying the process of obtaining life insurance and annuities. The company's comprehensive solutions cater to both carriers and advisors, facilitating the building, selling, and servicing of insurance products. Zinnia operates within multiple business lines including Carrier Solutions, focusing on digital third-party administration services; Distributor Solutions, which provides technology and professional services for advisors; and the Policygenius consumer marketplace. Notably, Zinnia is an Eldridge company and is supported by funds managed by KKR, a prominent global investment firm. By streamlining insurance processes, Zinnia ultimately aims to ensure more individuals receive the coverage they require while also improving the overall service experience. As a result, Zinnia presents an intriguing opportunity for investors looking to enter the insurtech and life insurance sectors within the United States.

No funding data available for Zinnia yet.

Zinnia Alternatives & Competitors

Zinnia vs
ProfileGorilla
ProfileGorilla United States

The Insurance Industry's Largest Pre-Vetted Service Pro Network

Seed
23 employees
B2B, Enterprise Software
Zinnia vs

Protecting YOU is OUR business

6 employees
Insurance, Life insurance
Zinnia vs
JTS
JTS United States

Arkansas'​ fastest growing employee benefits and HR consulting firm.

238 employees
Financial Services, Health Care

FAQ About Zinnia

Zinnia, an Eldridge Industries business, simplifies L&A insurance by delivering comprehensive technology solutions for the industry’s most critical needs. Zinnia enables carriers and distributors to build, sell, and service insurance, ultimately helping more people get the coverage they need and the...
Zinnia was founded in 2005.
Zinnia is headquartered in Greenwich, United States. As of Oct 2026, it also has offices in Topeka, United States, Bridgewater, United States, Montreal, Canada, Gurugram, India and Pune, India.
Zinnia operates in Insurance, Insurtech, SaaS and Life insurance.
Zinnia has approximately 2457 employees.
Top alternatives and competitors to Zinnia include ProfileGorilla, Yeager Insurance Agency, LLC, JTS, Ideal Concepts, Inc., InsurancePanda.com. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Zinnia and ProfileGorilla are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Zinnia, https://bouncewatch.com/company/zinnia-1, updated 31 October 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Talk to an analyst Book a 7-day Readout