Skip to content
ZOO.se logo — Our mission is to offer pet parents great service, knowledge...

ZOO.se

Our mission is to offer pet parents great service, knowledge and a wide assortment. Ecommerce I Stores - Pet Pawr Group

Founded 1989 Sweden Sweden 471 employees Private Equity Retail

General Information

Company Name ZOO.se
Founded Year 1989
Location Sweden Sweden
Employees 471
Industries Retail
Funding Stage Private Equity
Business Model B2C, E Commerce
Revenue Model Product Sales, Service Fee
Social

BounceWatch is an independent company data service, not affiliated with ZOO.se. To contact ZOO.se, visit zoo.se.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does ZOO.se compare?

A PDF of ZOO.se and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting ZOO.se soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

About ZOO.se

ZOO.se, under the umbrella of the Pet Pawr Group AB, is a prominent player in the Nordic pet retail market. Known for its comprehensive offering of physical stores, e-commerce, and veterinary clinics, ZOO.se aims to support pet owners with unparalleled service, knowledge, and product selection. Established in 1989 and headquartered in Sweden, the company leverages over three decades of industry experience.

The company is characterized by its rapid expansion, as indicated by its aggressive growth strategy including the continuous addition of stores and services. With a strong base in the Retail sector, ZOO.se operates strategically located outlets across Sweden, bolstering its presence in cities like Stockholm, Göteborg, and Västerås. The company also boasts several veterinary clinics, thus broadening its service offerings.

ZOO.se recently attracted a Private Equity Round investment on 01 January 2022 from eEquity, underscoring investor confidence in its growth trajectory.

Business keywords: pet retail, omni-channel retail, ecommerce, physical stores, veterinary services, pet products, pet care knowledge, expansion strategy, Nordics market, talent acquisition, pet ownership, pet clinics, Swedish market, omni-retail

Services & Products

Pet product retail
Veterinary clinic services
Online shopping and delivery for pet products
Special offers and discounts

Target Customers

Pet owners Dog owners Cat owners Small animal owners Reptile owners Fish enthusiasts Bird owners

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round Undisclosed 1
eEquity
01 Jan 2022

ZOO.se Alternatives & Competitors

View All Alternatives
ZOO.se vs
Kiwoko
Kiwoko Spain

Iberia's leading chain of pet retail stores, vet clinics and hospitals

Private Equity
616 employees
Consumer Goods, Retail
ZOO.se vs
HAIR CITY
HAIR CITY South Africa

Hair City is South Africa's leading retailer & manufacturer of premium human hair Lace Wigs and Hair...

Private Equity
40 employees
Retail
ZOO.se vs

Pets. People. Planet.

1504 employees
E-Commerce, Food and Beverage

FAQ About ZOO.se

Our mission is to offer pet parents great service, knowledge and a wide assortment. Ecommerce I Stores - Pet Pawr Group
ZOO.se was founded in 1989.
ZOO.se is headquartered in Sweden.
ZOO.se operates in Retail. Its work centres on pet retail, omni-channel retail, ecommerce and physical stores. Its customers include Pet owners, Dog owners and Cat owners.
ZOO.se has a B2C and E Commerce business model. Its revenue comes from Product Sales and Service Fee.
ZOO.se has approximately 471 employees.
ZOO.se has completed 1 funding round. The latest funding stage is Private Equity.
ZOO.se offers: Pet product retail, Veterinary clinic services, Online shopping and delivery for pet products, Special offers and discounts.
Top alternatives and competitors to ZOO.se include Kiwoko, HAIR CITY, Arcaplanet, Детский мир, Pets Deli. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
ZOO.se and Kiwoko are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for ZOO.se, https://bouncewatch.com/company/zoose, updated 4 April 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Talk to an analyst Book a 7-day Readout