Side-by-Side Comparison
| Metric | Adverty | Aryel |
|---|---|---|
| Founded | ||
| Founded | 2016 older | 2020 |
| Headquarters | ||
| Headquarters | Stockholm, Sweden | Milan, Italy |
| Employees | ||
| Employees | 40 | 53 larger |
| Industry | ||
| Industry | Advertising, Platforms, VR/AR | Advertising, SaaS, VR/AR |
| Funding Stage | ||
| Funding Stage | Convertible Note | Seed |
| Total Funding | ||
| Total Funding | $28.64M | $3.70M |
| Funding Rounds | ||
| Funding Rounds | 3 | 2 |
| Services | ||
| Services | Not tracked yet | AR Advertising Platform |
| Target Customers | ||
| Target Customers | Not tracked yet | Advertisers, Creative & Media Agencies, Publishers |
| Taxonomy | ||
| Taxonomy | In-Play Advertising, Ad Tech, Virtual Reality, Augmented Reality, Mobile Advertising, Monetization, Programmatic Advertising | AdTech, Immersive Advertising, Augmented Reality, Virtual Reality, 3D Ads, Programmatic Advertising, SaaS Platform, AI Insights, Creative Optimization, Emotion Data Analysis, AR Campaigns, Media Solutions, Immersive Technology, Ad Creatives, AR Distribution |
| Website | ||
| Website | adverty.com | aryel.io |
About Adverty
Adverty, with the slogan "The In-Play™ advertising platform," has carved a niche as the leading in-game ad platform. This innovative startup uses its multi-patented technology to deliver spectacular In-Play™ ads, connecting brands and people, particularly in VR/AR and mobile games. Founded in 2016,...
About Aryel
Aryel is a fast-growing AdTech scale-up founded in 2020 and based in Italy. The company's slogan "Create, scale, and distribute immersive in-banner and camera-enabled ads through any DSPs or IO" reflects its mission to combat mundane advertising with immersive technologies. Aryel's unique platform a...
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Compiled from the BounceWatch company index. We last looked at Adverty on 11 Sep 2024, and Aryel on 25 Mar 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.