AFINITY vs social.plus
social.plus
The in-app community, insights and monetization platform that every brand app needs. ✨
363 employees · est. 2021 · London, United Kingdom
AFINITY is the older company (2013 vs 2021); social.plus is the larger of the two.
Side-by-Side Comparison
| Metric | AFINITY | social.plus |
|---|---|---|
| Founded | ||
| Founded | 2013 older | 2021 |
| Headquarters | ||
| Headquarters | Venice, United States | London, United Kingdom |
| Employees | ||
| Employees | 14 | 363 larger |
| Industry | ||
| Industry | Advertising, Mobile, Social Media | API, Messaging, Messaging and Telecommunications |
| Funding Stage | ||
| Funding Stage | Seed | Series C |
| Total Funding | ||
| Total Funding | $1.20M | $88.70M |
| Funding Rounds | ||
| Funding Rounds | 3 | 6 |
| Services | ||
| Services | Not tracked yet | Pre-built modules and SDKs for social media features, In-app video streaming and live commerce, In-app chat solutions, Live analytics and AI insights, Monetization and engagement strategies, AI content moderation |
| Target Customers | ||
| Target Customers | Not tracked yet | Retail & E-Commerce, Social and Communities, Healthcare, Fintech, Media & News, Betting, Gaming, Sports, Education |
| Taxonomy | ||
| Taxonomy | Mobile EngagementMonetization PlatformUser RetentionApp DevelopersPublishersSocial Features +4 | In-app CommunityMonetization PlatformAI-powered InsightsSocial Networking TechnologyUser Data ControlApp Engagement +9 |
| Website | ||
| Website | afty.co | social.plus |
About AFINITY
AFINITY is a venture-backed mobile engagement and monetization platform founded in 2013. Based in the United States, their TalkChain product offers a turnkey suite of proven social features including real-time chat and direct messaging, creating an environment for increased audience engagement and a...
About social.plus
social.plus, founded in 2021 and headquartered in the United Kingdom, is revolutionizing social networking with its platform specifically designed for brands' apps. With the goal of creating personalized, engaging, and privacy-focused social experiences, social.plus offers a comprehensive suite of p...
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at AFINITY on 12 Sep 2024, and social.plus on 13 Nov 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
