Air
Air is the creative operations platform where teams organize, approve, and multiply creative work across every channel.
280 employees · est. 2017 · Brooklyn, United States
SmartAssets
The creative effectiveness platform empowering creative with media intelligence.
17 employees · est. 2023 · London, United Kingdom
Air is the older company (2017 vs 2023); Air is the larger of the two.
Side-by-Side Comparison
| Metric | Air | SmartAssets |
|---|---|---|
| Founded | ||
| Founded | 2017 older | 2023 |
| Headquarters | ||
| Headquarters | Brooklyn, United States | London, United Kingdom |
| Employees | ||
| Employees | 280 larger | 17 |
| Industry | ||
| Industry | Cloud Infrastructure, Content Creators, Digital Media | AI, SaaS |
| Funding Stage | ||
| Funding Stage | Series Unknown | Grant |
| Total Funding | ||
| Total Funding | $28.00M | $1.00M |
| Funding Rounds | ||
| Funding Rounds | 4 | 1 |
| Services | ||
| Services | Creative Intelligence and Analytics, Digital Asset Management (DAM), AI-Powered Design & Editing, Review and Approval Workflows, Creative Operations Management, Conversational and Smart Searching | AI-enabled creative tagging, creative analytics, creative optimisation, media performance analysis |
| Target Customers | ||
| Target Customers | Sports, Media & Entertainment, Retail & E-Commerce, Education & Nonprofits, Tech & SaaS, Agencies, Enterprises | marketers, advertising agencies, creative teams, branding teams, media teams |
| Taxonomy | ||
| Taxonomy | Creative Operations, Creative Teams, Media Management, Image Recognition, Automated Workflows, Content Collaboration, Approval Workflows, Cloud Storage Replacement, Marketing Automation, Creative Content Management, Brand Marketing, Project Management, Creative Asset Multiplication, Digital Asset Management, Version Control | Creative Effectiveness, AI-powered SaaS Platform, Advertising Technology, Media Intelligence, Creative Optimization, Predictive Analysis, Real-time Creative Tweaks, Asset Categorization, Campaign Performance, Ad Content Management, Creative Intelligence, Performance Analytics, Content Adaptation, Branding, Marketing Technology |
| Website | ||
| Website | air.inc | smartassets.ai |
About Air
Air, founded in 2017, is a dynamic player in the Cloud Infrastructure, Digital Media, and Productivity sectors. Headquartered in the United States, Air operates as a creative operations platform designed to streamline and enhance creative work processes. With a focus on automating repetitive tasks t...
About SmartAssets
SmartAssets is a UK-based AI and SaaS startup founded in 2023. The company's slogan, "The creative effectiveness platform empowering creative with media intelligence," encapsulates its core mission. SmartAssets offers a creative effectiveness platform that leverages AI to revolutionize how brands ma...
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Compiled from the BounceWatch company index. We last looked at Air on 7 Apr 2026, and SmartAssets on 12 Apr 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.