Amplify Snack Brands
Our snacks are made with the fewest, cleanest, and simplest ingredients possible to craft the best tasting products.
26 employees · est. 2014 · Austin, United States
That's it.
Plant-based snacks with just 5 ingredients or less. Seriously, That's it.
89 employees · est. 2012
That's it. is the older company (2014 vs 2012); That's it. is the larger of the two.
Side-by-Side Comparison
| Metric | Amplify Snack Brands | That's it. |
|---|---|---|
| Founded | ||
| Founded | 2014 | 2012 older |
| Headquarters | ||
| Headquarters | Austin, United States | Not tracked yet |
| Employees | ||
| Employees | 26 | 89 larger |
| Industry | ||
| Industry | Food and Beverage | Food and Beverage, Health and Wellness |
| Funding Stage | ||
| Funding Stage | Private Equity | Private Equity |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | 2 |
| Services | ||
| Services | Not tracked yet | Online Sales of Fruit and Energy Bars, Subscriptions for Regular Deliveries, Rewards Program for Customer Loyalty, Wholesale Opportunities for Retailers |
| Target Customers | ||
| Target Customers | Not tracked yet | Health-Conscious Consumers, Individuals with Dietary Restrictions, Schools and Educational Institutions, Retailers Looking for Wholesale Partnerships |
| Taxonomy | ||
| Taxonomy | Better-for-you Snacks, Snack Food Company, Ready-to-eat Snacks, Clean Label Products, Guilt-free Snacking, Non-GMO Snacks, Allergen-free Snacks, Popcorn Snacks, Better-for-you Brands, Healthy Snacking, Simple Ingredients, Premium Snacking, Natural Ingredients, Consumer Food Products, Food Distribution Channels | Plant-Based Snacks, Clean Ingredients, Simple Formulations, Fruit Bars, Nutritious Foods, Non-GMO, Allergen-Free, Natural & Organic, Vegan Foods, Sustainable Practices, Health & Wellness, Preservative-Free Products, Natural Flavors, Consumer Packaged Goods, Food Innovation |
| Website | ||
| Website | amplifysnackbrands.com | thatsitfruit.com |
About Amplify Snack Brands
Amplify Snack Brands, owned by Hershey, is a fast-growing “better-for-you” (BFY) snack brand company based in Austin, Texas. Led by a team of world-class executives, the company produces guilt-free snacking products and prides itself in having products that taste great with simple ingredients. The...
About That's it.
That's it. is a transformative player in the Food and Beverage sector, with a dedicated focus on Health and Wellness. Founded in 2012, the company has carved a niche for itself with its commitment to simplicity in snacking. Its tagline, "Plant-based snacks with just 5 ingredients or less. Seriously,...
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BounceWatch watches Amplify Snack Brands and That's it. for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Amplify Snack Brands and That's it. — by email.
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Compiled from the BounceWatch company index. We last looked at Amplify Snack Brands on 20 Dec 2024, and That's it. on 5 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
