Applift
A media buying marketplace built for the open internet that you can call yours.
20 employees · est. 2022 · Mineola, United States
Smadex
Smadex is a Mobile Growth Platform that powers performance, direct response, and brand advertising campaigns.
186 employees · est. 2011 · Barcelona, Spain
Smadex is the older company (2022 vs 2011); Smadex is the larger of the two.
Side-by-Side Comparison
| Metric | Applift | Smadex |
|---|---|---|
| Founded | ||
| Founded | 2022 | 2011 older |
| Headquarters | ||
| Headquarters | Mineola, United States | Barcelona, Spain |
| Employees | ||
| Employees | 20 | 186 larger |
| Industry | ||
| Industry | Advertising, Mobile | Advertising, Internet, Mobile |
| Funding Stage | ||
| Funding Stage | Series A | Seed |
| Total Funding | ||
| Total Funding | $20.00M | $850.00K |
| Funding Rounds | ||
| Funding Rounds | 1 | 2 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Media Buying, Marketplace, Open Internet, Digital Advertising, Targeting, Cross Device Targeting, DMP, Publisher Integration, Geotargeting, Contextual Targeting | Mobile Growth Platform, Advertising Campaigns, Performance Marketing, Real-Time Bidding, Mobile Advertising, Data-Driven Marketing, Brand Advertising, Mobile App Promotion, User Acquisition, Privacy-Centric Advertising, Contextual Targeting, Demand-Side Platform, Mobile Marketing, Innovative Technology, Global Audience |
| Website | ||
| Website | applift.com | smadex.com |
About Applift
Applift is an advertising startup that offers a media buying marketplace for the open internet, providing solutions for both agencies and publishers. Founded in 2012 and headquartered in the United States, the company aims to empower agencies with tools to target users based on contextual and geotar...
About Smadex
Smadex is a Mobile Growth Platform that specializes in powering performance, direct response, and brand advertising campaigns. The company was founded in 2011 and is headquartered in Spain. With a focus on transparency and contextual targeting, Smadex caters to in-app, CTV, and mobile web advertisin...
We will tell you when either one moves
BounceWatch watches Applift and Smadex for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Applift and Smadex — by email.
Frequently Asked Questions
Compare Applift with someone else
Start typing a company name or domain.
Related Comparisons
Compiled from the BounceWatch company index. We last looked at Applift on 14 Sep 2024, and Smadex on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.